What is Scope of Digital Marketing in Dubai?
In the era of the 21st century, digital marketing is the most essential medium of marketing and business branding. Which has open the door of opportunities for startups and big business houses. Digital Marketing is the fastest growing industry in UAE. According to IWS 98.4% is penetration of internet users in UAE. Internet users has grown exponentially in UAE in last 10 years.
Job opportunities in Dubai, UAE.
UAE is one of the largest markets for internet marketing, as the market is facing a demand for a digital marketing specialist. It has made UAE as the booming industry of job opportunities for a digital marketing.
So every small, medium and large companies are using digital marketing to reach their target audience. Thousands of job openings are available in UAE for various digital marketing positions & specializations. Industries like Real Estates, Hospitality, Retail Stores, E-Commerce Sites, Automobile Dealers, Advertising agencies have a high demand of digital marketing professionals.
Most of the companies are hiring professionals in following specializations:
- SEO Specialist
- Certified Google Ads Expert
- Lead Generation Expert
- Data Analytics
- Programmatic advertising
- Social media marketing specialist
- Facebook Marketing
- Instagram Marketing
- Snapchat Marketing
- Content marketing strategist
- Digital Marketing Manager
Digital marketing pay scale in the UAE
As per trusted source of payscale.com, industry median pay is AED 184,000 per Year. This calculation is based on digital marketing specialists from all industries and all experience levels.
Salary varies based on specialization, experience, domain knowledge and other skills. As per our Web Trainings Academy students who are working in Dubai, Abu Dhabi, UAE has confirmed the starting salary for most companies in the range of AED 3,000 to AED 6,000. Most of the companies will prefer hiring a professional who has some experience in industry.
United Arab of Emirates has excellent opportunities for freelance working in all the stream of digital marketing. Many experienced digital marketers work in UAE as freelancers and have own companies to provide services to clients.
Best Cities for Digital Marketing Jobs in UAE
- Abu Dhabi
Job Responsibilities of Digital Marketing Professional
A digital marketing job responsibility depends on the job profile and type of campaign you work. Most of the companies prefer hiring Experience professionals. But as per the market requirements, some day to day job tasks of digital marketing are as follows:
- Performing business analysis
- Understanding client requirements
- Conducting competitive research
- Developing digital marketing strategies as per client objectives
- Creating a content strategy as per client objectives
- Analyse the online market to evaluate and identify critical digital marketing opportunities
- Creating SEO strategies for clients
- Implementing On-page and Off-page activities in SEO
- Building social media presence for the project
- Planning a social media strategy and content
- Creating ad campaigns on social media
- Designing a social media content strategy and update social media pages.
- Creating and executing email marketing campaigns
- Generating Leads for clients
- Staying up to date with the current market trend
- Expert knowledge of emerging trends in digital engagement and content syndication
- Exceptional oral and written communication skills
Other Personality Skills required:
- Project management
- Presentation skills
- Strong analytical skills
- Pleasant personality
Legal formalities for a visa in UAE
The government of the UAE has simplified the visa process, but still, there are several documents and legalities to be done. All the process of visa and work permit is undertaken by the employer bearing fee of the process. Please check UAE Indian Embassy website for details.
A requirement for digital marketing professional in UAE
- Bachelor degree or Master’s degree would be preferred
- Industry recognized certificates or diplomas from recognized institutions.
- As per the market trend, the right knowledge and experience of new software and analytics tool are mandatory.
- Industry certification in SEO, Google Ads, Google Analytics, Facebook Blueprint, and HubSpot certification
We hope this article has given a good insight about digital marketing scope in Dubai, UAE. Please share your comments below if you have any questions.
Web Training Academy offers advanced digital marketing course in Hyderabad which is updated as per industry trends. You can learn digital marketing with our video e-learning program to get your professional profile update as per the job market. You can join our Video Program from anywhere in the world.
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