What exactly is Google Analytics Version 4? Google recently released a new version of its popular data collection and web traffic analysis software, Analytics. This new version is now the default version. What is GA4? How does the new version compare to the old one for digital marketers? Millions of…
"The Page Experience Update" started rolling out on June 16th, 2021, as a broad core algorithm update from Google. Page experience, according to Google, is a set of indicators that reflect how users perceive the experience of engaging with a web page beyond its informational content value on both mobile…
Google offers Free Digital Marketing Certification course which enable the students to learn fundamentals of digital marketing along with Google Products. After taking the course and passing the online exam, you will be accredited with a certificate by Google. After getting certified by Google, one will be considered as a…
Google rolled out a Broad Core Algorithm Update, on Dec. 3 known as “Dec 2020 Core Update”. This is the third Core Update of the year after the First January Update and Second Update in May 2020. Here is Google’s tweet announcing it, where the tweet said “Later today, we…
What is BERT update? BERT is the abbreviation for Bidirectional Encoder Representations from Transformers. This is a deep learning algorithm related to natural language processing. With all the nuances of context, in understanding what the words in a sentence mean, this will be helpful to machines. This was initiated by…
Google has many useful tools for digital marketing, some of these tools are not hidden but many people don’t know about these tools. Its always recommended using new tools for improving your marketing strategies. Some of the tolls are very effective for research and building new marketing plans. Google People…
In Google webmasters tool "Search Queries" tool is a very important tool which provide information about search queries. We can analyse the queries, impressions, clicks and other valuable data with this tool. On May 6 2015 Google officially announced a new version of this tool as "Search Analytics Report". In this…
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