Google Ads Certification, Bing Ads Certification, Google Ads Training

Google Ads Certification Course

Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website.  Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click. In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.

About Google Ads Program

Google Ads will help you advertise on a search engine and display network (websites in Google network). In this AdWords training, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions and reporting.

Google Ads Course Syllabus (2018)

Introduction to Paid Advertising

  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks

Introduction to Google Ads

  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits

Pay Per Click Campaign

  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation

AdGroups and Keywords Setup

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups

Ad Formats and Guidelines

  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines

Google Ads Auction and Bidding

  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies 
  • Auction Insights Tool

Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • CallExtension
  • Message Extension
  • Location  Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation

Campaign Reports Analysis

  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report

Display Ads Campaign

  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads 
  • Creating a Gmail Ads Campaign

Remarketing Campaign

  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign

Video Marketing with YouTube

  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis

Shopping Ads Campaign

  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis

Mobile Marketing Campaign 

  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports

Google Ads Tools

  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • Business Manager
  • Account Linking

Bing Ads

  • What is Bing Ads
  • Benefits of Bing Ads
  • Creating a Bing Ads Account
  • Types of Campaigns
  • Creating a Campaign
  • Bidding and Budget Settings
  • Location Targeting Options
  • Types of Ads & Extension
  • Conversion Tracking
  • Importing Google Ads Campaign
  • Reporting and Analysis
  • Bing Ads Certification Guidelines

Google Ads Express

  • What is Google Ads Express
  • Why Google Ads Express
  • Benefits of Ads Express
  • Google My Business Account
  • Types of Campaigns
  • Objectives of Campaigns
  • Location Targeting
  • Targeting Options
  • Keyword Targeting & Exclusion
  • Bidding & Budget
  • Ad Formats & Extensions
  • Reports Analysis

Get Google Ads Fee Details

Watch a Live Google Ads Demo

Our Student Reviews

Your teaching style is great

★★★★★
5 5 1
I can tell you are passionate about your work. As the saying goes "Passion makes the BEST teachers”; “I really liked your enthusiasm! You made topic's seem interesting no matter what topic it was. The way that you presented the subject made it all seem logical and simple even when the ideas were challenging”; “Your teaching style is great and it’s teachers like you that make me want to keep working towards our goals in life

Got Placed in Cognizant

★★★★★
5 5 1
I would like to share my experience about "Digital Marketing Course" that I pursued in Web Training Academy. I am glad to join this training because the type of coaching Md Azharuddin provides is awesome. Even a person who is new to this subject will be able to understand and remember the subject very well. When I joined this training I had very limited knowledge about AdWords. But after attending his classes, I was able to grab more information and was able to understand the strategies required for the subject. He will make sure to help us provide updated information and answer to the questions you have related to subject.

Web Trainings Academy is one of the best institutes to learn Digital Marketing.

★★★★★
5 5 1
The subjects are taught in-depth with an excellent teaching style. All the topics are covered with the ongoing market trends. With the right practice, anyone can master the element of Digital Marketing. The best part is the Friday classes on Personality Development. The books requested to read really helps in defining one’s goals and accomplishments, and it also makes a tremendous effort in developing one's attitude towards life.

I am feeling very great to complete this course in Web Trainings Academy

★★★★★
5 5 1
I have met wonderful people in my life. Excellent faculty with good facilities and very cooperative staff. This course is great. It is set out clearly and is easy to follow. Each section has quotations and a case study to enhance the learning and the Course Summary section has a fantastic power-point presentation

It's a perfect place to get trained in digital marketing

★★★★★
5 5 1
As they gave theoreical n practical knowledg in perfect blend all the faculties are always there to help. Internship is cherry on top.. Through which I got experience of working on live projects. Azhar sir has not only guided us professionally but also by his motivational classes we got better perspective towards achieving our goal in life.

Thank you would be a very small word to express my gratitude.

★★★★★
5 5 1
When I first thought about pursuing a career in Digital Marketing, I had an assumption that it would be very technical and coming from a non-technical background I thought it would be difficult for me to learn it. However, Azhar Sir has simplified Digital Marketing. His methods of teaching and approach on various modules of Digital Marketing are such that even a school going kid can understand them. Not only that he also provides guidance on Financial Management, Freelancing and also motivates students by encouraging positive thoughts. I would recommend Webtrainings Academy to anyone who is interested in pursuing a career in Digital Marketing.

Read All 350+ Reviews on Facebook

Attend a Free Google Ads Demo Session