Google Ads Certification

Master the Art of Paid Advertising with Google Ads

Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website.  Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click. In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.

About Google Ads Program

Google Ads will help you advertise on a search engine and display network (websites in Google network). In this AdWords training, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions and reporting.

Google Ads Course Syllabus (2024)

Introduction to Paid Advertising

  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks

Introduction to Google Ads

  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits

Pay Per Click Campaign

  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation

AdGroups and Keywords Setup

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups

Ad Formats and Guidelines

  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines

Google Ads Auction and Bidding

  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies 
  • Auction Insights Tool

Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • CallExtension
  • Message Extension
  • Location  Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation

Campaign Reports Analysis

  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report

Display Ads Campaign

  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads 
  • Creating a Gmail Ads Campaign

Remarketing Campaign

  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign

Video Marketing with YouTube

  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis

Shopping Ads Campaign

  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis

Mobile Marketing Campaign 

  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports

Google Ads Tools

  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • Business Manager
  • Account Linking

Bing Ads

  • What is Bing Ads
  • Benefits of Bing Ads
  • Creating a Bing Ads Account
  • Types of Campaigns
  • Creating a Campaign
  • Bidding and Budget Settings
  • Location Targeting Options
  • Types of Ads & Extension
  • Conversion Tracking
  • Importing Google Ads Campaign
  • Reporting and Analysis
  • Bing Ads Certification Guidelines

Get Google Ads Fee Details

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Our Student Reviews

It helped me to crack my Cognizant interview


Hello Everyone,
I would like to share my experience about “Digital Marketing Course” that I pursued in Web Training Academy. I am glad to join this training because the type of coaching Azarruddin provides is awesome. Even a person who is new to this subject will be able to understand and remember the subject very well. When I joined this training I had very limited knowledge about AdWords. But after attending his classes, I was able to grab more information and was able to understand the strategies required for the subject. He will make sure to help us provide updated information and answer to the questions you have related to subject.
I was not able to attend classes due to personal issues, But Azarruddin sir made sure to help me with the videos through which it helped me to crack my Cognizant interview and happily placed.
The motivational classes that he provided was very helpful for us to be motivated in our life. I am very Thankful for all his efforts he took to coach and motivate us.

Shilpa Sannaik Review was last modified: June 17th, 2021 by Md Azharuddin
Shilpa Sannaik Review

Best Digital Marketing Trainer


I’m a graduate passed out in 2017 i have no clarity about my carrier and future on that time.So my cousin suggested me to learn Digital Marketing then I started researching about that course then i have read an article “scope of Digita Marketing in india” in quora written my Mr.Azhar from there i visited his website and watched his demo videos in Youtube. Mr.Azharuddin is a passionate Trainer,Motivational speaker,bookworm and Bike racer.Now i’m yet to complete my DM course he has in-depth knowledge in the Digital Marketing subject like SEO,AdWords,Social Media and also he owns an Digital Marketing Agency – IT Info Group.One thing about Mr.Azharuddin explains each and point clearly and he is good at giving examples of subject they give placement assistance to students.

Vignesh Varma Review was last modified: June 17th, 2021 by Md Azharuddin
Vignesh Varma Review

A Good teacher can inspire hope, ignite the imagination and instill a love of learning and developing.


After my Graduation I was clueless about career options so i joined web trainings & got a clear insight of career in digital marketing, SEO and Adwords and so on, I was elated to join such an institution which is dedicated to teach and increase our technical knowledge as well as the personalty development and a bit of financial education given by Azhar sir with patience and perseverance, I gained good knowledge about Digital Marketing and industrial standard in my training. It equipped me with self confidence and knowledge with which i will be benefited in my career and better future prospects, and not only job but i feel like Azhar Sir equipped me with such knowledge with which i’d freelance and earn, the encouragement given by Azhar Sir is AmmazzZzg that inspired me to the core and developed my personalty to conquer this field and life.

Sumayya Amtul Review was last modified: June 18th, 2021 by Md Azharuddin
Sumayya Amtul Review

I Personally recommend new Enthusiasts who are willing to learn


Hi there! I was interested in learning Digital Marketing from a Market Expert (Who can explain me both SEO and AdWords Live). I attended demo class at Web Trainings. Mr. Azharuddin(trainer) has given a clear glance about the subject. Then I started my course, and as I expected he was giving good practical examples on live projects(Adwords & SMM) to understand the subject much better and also use to clear my doubts regarding the subject. I Personally recommend new Enthusiasts who are willing to learn ‘Digital Marketing’ can get good skills @ Web Trainings Academy.

Balda Rahul Kumar Review was last modified: June 18th, 2021 by Md Azharuddin
Balda Rahul Kumar Review

Teach the content in simple and easily understandable way


Before learning Digital Marketing in Webtrainings Academy I went to some institutes where they teach Digital Marketing but Iam not satisfied because they won’t teach the whole syllabus and some of them doesn’t have lab to practice.

My experience with Webtrainings:
The faculty(Mr. MD Azahar) teach the content in simple and easily understandable way to anyone.
He give us the experience of his live campaigns( Ex: Google AdWords, Analytics)
The mentors in lab are very friendly and they clear our doubts without any hesitation.
Punctuality and communication between student and administration is very good.
And the faculty conduct inspiration classes.
Now Iam a Google certified professional.

Eluri Rajesh Review was last modified: June 17th, 2021 by Md Azharuddin
Eluri Rajesh Review

He is a GURU of Digital Marketing.


When I joined, the concept of digital marketing was unknown for me. But Mr. Md Azhar taught me in a manner like he is a GURU of Digital Marketing. I m really thankful to Web Trainings Academy and especially our trainer Mr. Md Azhar who guided us at each and every concept very well. His way of teaching is best among all the trainers, I have seen before. I am sure that each and every student who learned digital marketing from Web Trainings will achieve a great heights in this field. Once again, Thanks a lot Sir for sharing your experience and taking us through the practical concepts of DM, SEO, Google AdWords, PPC, and SSM. You are a great trainer and the best mentor I have ever met.

Suhaib Syed Review was last modified: June 17th, 2021 by Md Azharuddin
Suhaib Syed Review

Azaruddin sir is the perfect trainer to learn about Digital Marketing.


First of all I would like to say thanks to my institute ISTTM for introducing such a excellent trainer to teach Digital Marketing.Secondly I would like to say thank you to Mohammad Azaruddin sir for teaching Digital Marketing so well that will absolutely differentiate us from other students.I enjoyed the course, they provided me with lots of insight and information.I am literally feeling amazed by seeing the depth of knowledge he is having about Seo, Google Adwords, Google analytics….etc. I owe you a depth of gratitude sir for all that you have done for me while teaching.

Mohit Shirbhaye Review was last modified: June 17th, 2021 by Md Azharuddin
Mohit Shirbhaye Review

I strongly recommend Web Trainings Academy for learning


Digital Marketing training at Web Trainings Academy is very comprehensive. Azharuddin Sir has provided structured and detailed sessions with practical orientation. Azharuddin Sir has wide experience in Digital Marketing and taught the subject with passion. The sessions were very interactive and all the questions are answered in a very clear manner. I have taken this training without any knowledge in Digital Marketing and now after completing this training I can confidently say that I am well versed in Digital Marketing. Major Topics like SEO and AdWords are covered in depth and Sir has explained all the topics giving practical examples which will be very helpful while implementing these strategies at work. Recorded Sessions are also very useful in enhancing the knowledge gained in the classes.

Mallik V Review was last modified: June 17th, 2021 by Md Azharuddin
Mallik V Review

Web Trainings is the best place to learn Digital Marketing in Hyderabad.


Web Trainings Academy is the best place to learn the Digital Marketing Course in Hyderabad. Mr Azharuddin will discuss every topic in every session in-depth with his vast experience and knowledge based in his experience. You love listening to his sessions as they are utmost informative and pin point. Apart from his regular topic wise classes he will also take time for some motivational sessions where it will change your perceptions in what and how we are planning about our savings and future investments. I m feeling happy and glad as I opted for this institute to do my Google Ads certification and SMM and SEO sessions. Good job Azhar sir keep continued doing the great work.

Sandeep Kumar D Review was last modified: June 18th, 2021 by Md Azharuddin
Sandeep Kumar D Review

“One best thing I found on Google SERP is Web Trainings Academy” .


I started with a Demo session online and that session inspired me to register for complete course. Marketing was not my background yet I could able to breakthrough the concepts of SEO, SMM & Google AdWords with guidance of faculty. With the knowledge I gain I can confidently say faculty lecture gives you lot more insight on Digital Marketing. And one among the best things in this institute is the practical approach and live scenarios they provide you while training. I would personally recommend Web Trainings for that person who really wants to learn SEO with practical approach.

Sravani Palukuri Review was last modified: June 18th, 2021 by Md Azharuddin
Sravani Palukuri Review

If you are looking for SEO, then go to Web Trainings Academy


After lot of research offline & online I chose this Institute as I needed real time experience and knowledge in Digital Marketing specially SEO, Google Ads & Social Media and I had it. They will provide you sample live account for Web Designing & SEO. The faculty is a man with practical knowledge and his experience was visible while he imparts the knowledge. Thanks a lot Web Trainings Team.


Habib Kazi Review was last modified: June 18th, 2021 by Md Azharuddin
Habib Kazi Review

Course is Scheduled in Systematic Way


When I joined this digital marketing Institute, I realized that I made a correct decision and choose the correct institute to Pursue my Digital marketing course in hyderabad. With complete support during training and practicals. I was assured that I’ve been learning the course in a very systematic way and was successfully able to achieve my Google AdWords Certification.

Aamir Saleh Review was last modified: June 18th, 2021 by Md Azharuddin
Aamir Saleh Review

Why Join our Google Ads Program

16+ Yrs Exp. Trainer

16+ Yrs Exp. Trainer

Live Practical Exposure

Live Practical Exposure

2023 Updated Curriculum

2023 Updated Curriculum

Backup Videos for Missed Classes

Backup Videos for Missed Classes

Mock Certification Tests

Mock Certification Tests

100% Placements Assistance

100% Placements Assistance

Bing Ads Certification

Bing Ads Certification

Support via WhatsApp Group

Support via WhatsApp Group

Attend a Free Google Ads Demo Session

Google Ads Courses (PPC Training in Hyderabad) was last modified: February 11th, 2024 by Mohammed Azharuddin