What exactly is Google Analytics Version 4? Google recently released a new version of its popular data collection and web traffic analysis software, Analytics. This new version is now the default version. What is GA4? How does the new version compare to the old one for digital marketers? Millions of…
"The Page Experience Update" started rolling out on June 16th, 2021, as a broad core algorithm update from Google. Page experience, according to Google, is a set of indicators that reflect how users perceive the experience of engaging with a web page beyond its informational content value on both mobile…
Social media is a powerful weapon and a crucial parameter for marketers to broaden the target audience. Social media is a platform to connect with customers, leads, and prospects, as more than 3.8 billion users use the platform. Do you know that 90% of marketers adopt social media as the…
The word "metaverse" has been popping up all over the place recently. This phrase has acquired worldwide popularity. Suddenly, everyone wants to know how it works and what it is! To address this topic, we need to have a better understanding of the metaverse. As a metaverse enthusiast, this article…
A company's battle for visibility and engagement is the only tool to hit a highly competitive platform jackpot. What would happen if visitors stepped into the site and left without any dealings? Hence following smart strategies helps diminish bounce rates paves the way for success. Bounce rate is a crucial…
The emergence of smartphones and tablets with technological progress paves new ways of marketing. Micro-moment marketing is one such marketing gaining ground these days amongst customers. Keep scrolling down to know more exciting aspects of micro-moment marketing. What is Micro-moment marketing? There are moments when customers utilize smartphones to find…
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Want to start your digital marketing agency in India? Well, it's the right time! We are today living in a digital world, where more than 50% of the world population is online. Digital platforms have become a part of daily life for many users. The increase of these platforms has…
What is a BBA in Digital Marketing? The BBA in digital marketing is a highly sought-after three-year bachelor's degree program. Digital advertising is a thriving industry not only in India but around the world. The BBA in digital marketing teaches students important skills, like how to think about sales conversions,…
WhatsApp Messenger is a messaging platform owned by Facebook. It allows users to send messages, images, videos, documents, user location, and other media, as well as make video and voice calls. Initially, many people used WhatsApp as a messaging app, now this messaging app can’t be ignored in business. It’s…
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