Our today’s generation is a digital generation. Before we understand the scope of Digital marketing in India 2021, let us first understand this industry. Digital marketing is a marketing strategy to promote products/services online. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable to digital marketing.
In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.
To understand the Scope of Digital Marketing in India, we must understand its advantages and how it can sustain over the period of time until we get a new generation of communication.
Digital Marketing Usage Statistics (2020-2021)
As per data of statista.com as of October 2020, 59% of the world population is using the Internet. (i.e) 4.66 Billion Users. In these users 4.28 are unique mobile users & 4.14 are active social media users. The total number of users on internet in 1995 was less than 1% of the world population. This shows the growth of digital marketing in last 20 years.
As per latest Google Report, India has potential to reach upto $100B in online e-commerce. With evolving customers from various demographics and locations we have huge growth prospect in digital sales. Report
Top 4 Internet Users by Country (Feb 2020)
India has surpassed USA in total number of users, with the emergence of Reliance Jio, India has seen a great increase in internet users, which gives more scope for digital marketers to reach target audience.
Most of the users globally today use mobile phones for communication. As per a report 4.14 billion unique mobiles phone users globally. Today’s majority of mobile phones are smartphones with internet access, which allows to customers to connect with businesses anytime & anywhere.
Targeting the Audience:
In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Most of the marketing methods were aimed @ mass marketing of the product. Today with digital marketing we have so many customised & personalised methods to target the audience exclusively.
Ex: Today we can reach an audience by Location, age, gender, education, interests, personal information etc. In fact, we have many advanced strategies to target a very specific audience.
What is its Scope of digital marketing in India for Professionals:
As we know that the digital marketing industry is growing, which brings more opportunities to professionals in this industry. following are opportunities available for professionals. To start career in digital marketing one must have good soft skills and technical skills.
Future Scope of Digital Marketing Career
The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specialisations so you will have different options to start your digital marketing career.
Junior & Mid Level Career Options
- Digital Marketing Intern
- Digital Marketing Executive
- SEO Executive
- Link Building Specialist
- Social Media Specialist
- Google Ads Specialist
- Email Marketing Specialist
- Web Analyst
- Online Reputation Executive
- Content Marketing Executive
Higher Level Digital Marketing Job Titles
- Digital Marketing Strategist
- Digital Marketing Manager
- Social Media Manager
- Digital Marketing Head
- Paid Advertising Manager
- Digital Branding Head
Salaries Digital Marketing Professionals in India:
In India, the average salary of digital marketing professionals is Rs 4,00,000 per annum. For interns/freshers realistic salary range of digital marketing professionals will between Rs 1,20,000 to Rs 3,00,000 per annum. As the candidate gain experience in the field the salary hike can range between 25% to 75% annually depending on the skillset and technical ability of candidate. Most of the candidates with 2+ years experience can get a salary between Rs 3,60,000 to Rs 6,00,000 per annum based on company norms.
Experienced professionals who are upgrading skills with digital marketing can expect 20-30% hike by adding the digital marketing skillset & certifications.
Apart from above list, there are more specialised job roles to choose in digital marketing. This data shows that there is a very good scope of digital marketing in India for candidates seeking jobs.
Scope of Digital Marketing in Online Business:
1. Become a Professional Blogger:
Many digital marketing professionals choose full time blogging as their career choice. With dedication and hard work, many professionals are now successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies. Most bloggers can earn in the range of $100 to $1000 per month with 1-2 years site. Top Celebrity bloggers earn upwards of $10,000 per month.
2. Earn with Affiliate Marketing & AdSense:
You can start your blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques. Most professionals develop micro niche website focusing on specific topics to generate quality traffic. Study our in-depth Affiliate Marketing Guide.
3. Start Freelancing Services:
Freelancing is the concept of offering your services to clients as an individual. Sitting at your home/office you can build your clients globally. Many online freelancing services like fiverr.com, freelancer.com etc are a great platform to start freelancing career.
4. Start your own agency:
If you have experience in managing a business & have resources, contacts. You can start your own full-time digital marketing agency. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing.
5. Become a YouTuber:
You can choose to become a full-time YouTuber in a selected niche. You need to focus on the quality of content and building your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube monetisation.
6. Start your Drop shipping business:
Drop shipping a business model in which you can sell products online to customers without owning the inventory physically with you. Generally in this business you need to develop an e-commerce website in Shopify and select your products based on your research. Then you connect your store with manufacturer and online retailers from China from Ali Express.
All the product prices are marked up and when your sell a product, the manufacturer will directly send the product to customer and you make a profit.
7. Future Scope of Online Careers for Professionals/Students
If you learn digital marketing you will open a door to many new online opportunities while studying or working in your present job. As per industry statistics many digital marketers have built their personal brand by becoming an influencer in selected niche. Students can work part-time online for various digital marketing agencies.
8. Scope as Trainer or Coach
If you are passionate about teaching and have prior teaching experience and really love to share your knowledge with others, you can build a great career as Digital Marketing Trainer/Online Coach. To become a quality trainer you must develop in-depth practical understanding of each topic and work on real-time projects before delivering training. Become an online or classroom trainer only after your get adequate amount of experience with all the technologies.
Note: We never recommend freshers to become a trainer because without experience teaching will be nightmare for students.
Scope of Digital Marketing after Covid-19
As we have seen a dramatic increase in Work from Home (WFH) jobs due to Covid-19 pandemic. Due to Covid-19 many companies are shifting towards digital marketing for advertising and marketing. We can expect a great demand for digital marketing specialists across India once the economy restore to normal level.
The demand of digital platforms has increased and as per some reports. 50% more time is spent by users on social media. This gives are great opportunity to companies to target these specific users. Many individuals are now shifting towards GIG based work (Freelance). Demand for quality freelancers have increased due to many restrictions on offline activities.
I hope after reading “Scope of digital marketing in India” you now have clear direction of what opportunities are available for digital marketing professionals. You can learn this course from expert trainers.
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Scope of Digital Marketing Globally
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