Digital marketing in Canada is a rapidly growing field that has been experiencing rapid growth due to the globalization of business. It’s expected that this trend will continue well into the future, and marketers should be aware of digital marketing opportunities in Canada.

Canada is the most preferred country for immigrants from across the world. The Canadian government has been very supportive to citizens and to make Canada a dream immigration destination. Canada has many digital marketing job opportunities in all fields of marketing/business. With the right education, technical skills, and job experience you can start a great career in the digital marketing field in Canada.

Digital Marketing Job Opportunities in Canada

The marketing profession has significant growth in Canada. Specifically, digital marketing has grown rapidly in Canada. Internet penetration is about 90%, which is very high. Because of this, it’s essential for every business to reach its target audience via the internet. Look at some stats related to Canada’s internet usage. As per 2017 stats, Canada has 33 Million Internet users which have grown over the period of 2018.

canada internet users, scope of digital marketing in canada

In comparison to other industries, digital marketing is entirely booming up now in Canadian job market. As per the job opportunities portal in Canada, it has excellent work opening in all the major cities of Canada. As per the market demand, digital marketing has become an essential part of every marketing team of the company from any domain. Now not only specialized digital marketing agencies but companies from other domains are having their digital marketing team to manage their company’s digital marketing projects.

No of Digital Marketing Job Listings in Top Canada Portals

Portal Digital Marketing  Online Marketing  SEO Social Media
Indeed  5282 Jobs (Link)  4871 Jobs  1631 Jobs  8197 Jobs
Workopolis  4922 Jobs (Link)  4608 Jobs  1550 Jobs  7626 Jobs
Monster  727 Jobs (Link)  619 Jobs  137 Jobs  1197 Jobs
LinkedIn   4000+ Jobs (Link)  2000+ Jobs  282 Jobs  7000+ Jobs

 

The most popular and in-demand job title is Social Media Marketing and its related job roles.

Digital Marketing Average Pay Scale in Canada

As per the trusted job portals – Glassdoor and Indeed, the average pay scale is between CAD $53,2577 to CAD $68,000 which is 12% pay scale of the national average or C$11-C$12 per hourly. Salary gets varied as per the job profile, experience, and education. The highest paying services associated with it are a digital marketing manager, SEO specialist, and SMM.

Job Types in Digital Marketing

Most companies hire digital marketing professionals on a full-time basis. Most of the students or fresh graduates in the final semester are hired on an internship basis by companies, as many colleges have an internship as mandatory in the college curriculum.

Below is the list of popular job types

  • Full-time
  • Permanent
  • Contract
  • Temporary
  • Part-time
  • Internship
  • Freelance

Cites with job opportunities in Canada:

Digital marketing has great career opportunities in the famous cities of Canada like Toronto, Montreal, Vancouver, Mississauga, Calgary. As most of the businesses are located in bigger cities, so you will have many career opportunities in big cities.

Job Responsibilities of Digital Marketing Professional

Digital marketing work responsibilities depend on the job role and type of campaign you work. But as per the market requirements, some of the day to day job tasks of digital marketing are as follows:

  • Performing business analysis and understanding client requirements
  • Performing competitive research
  • Developing digital marketing strategies as per client objectives
  • Creating a content strategy as per client objectives
  • Analyze the online market to evaluate and identify critical digital marketing opportunities
  • Creating SEO strategies for clients
  • Implementing On-page and Off-page activities in SEO
  • Creating social media presence for the project
  • Designing a social media content strategy and updating social media pages.
  • Creating and executing email marketing campaigns
  • Generating Leads for clients
  • Staying up to date with the current market trends

Canada visa for immigration

The Canadian government has various categories in visa application in which Canada Permanent Resident Visa is the best option to opt to work and get settled in Canada. Canada Permanent Resident is a person who is not national of Canada but has permission to live and work as an employee or invest in their own business in a period of Canada PR visa. Any employer can hire you without any work permit required by the government.

Please check these links for more details about various categories of visas for Canada.

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Required skills and Certifications in digital marketing

For a Digital marketing job you need to have the following:

  • Bachelor’s degree in marketing, communication or advertising, or designing or business any related to them.
  • Add-on benefit of having a postgraduate degree or diploma or certification in marketing
  • As per the market trend, the right knowledge and experience of new software and analytics tool will be expected.
  • Marketing expertise – SEO, Google Ads, Bing Ads, Social Media Marketing, Email Marketing
  • Analytics skills – Google Analytics
  • Valuable Certifications which are preferred by employers
    • Google Ads Certification
    • Facebook BluePrint Certification
    • Hubspot Certification
    • Google Analytics Certification

Must have General Skills

  • Good communication skills in English.
  • It will be beneficial if you have good knowledge of the French language. 
  • Project management skills
  • Good presentation skills
  • Attention to detail and organizational skills
  • Good content writing skills

Please also check: Scope of Digital Marketing in India 

Join our Advanced Digital Marketing Course & Start your Career in Canada

If you wish to excel at digital marketing, our advanced course will help. It’s a great way for those with some knowledge of the subject to become experts. It will be beneficial to do our advanced digital marketing course which is available online and in-class training at your convenience to get the trending digital market knowledge, for a successful career in the digital marketing industry.

Attend a Free Demo Session to know more about Digital Marketing 

Scope of Digital Marketing Globally

Digital Marketing Scope in Canada was last modified: November 17th, 2021 by Md Azharuddin
Mohammed Azharuddin is Founder and Senior digital marketing trainer @ Web Trainings Academy. He has 14+ years of experience in training and digital marketing services.