Congratulations!! you are boosting your career by joining as social media marketing executive. but scared to face the interview and wondering what you will be questioned. not to worry we have shortlisted some top interview questions for you. it will help you to prepare for various aspects of social media marketing interview.
Few suggested steps will make your interview cake walk
Step 1) Research the company
Step 2) Review their social media
Step 3) Research the best social media campaigns across industries
Step 4) Brush up the few basic social media question
Step 5) Design a social media campaign around a fictional client or their existing client.
The interviewer starts with a few basic questions to make you feel comfortable like:
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is a practice that consists of using social media platforms like Facebook, Twitter, YouTube, and others, in order to promote products or services to gain traffic and customers.
WHY SOCIAL MEDIA IS IMPORTANT IN DIGITAL MARKETING STRATEGY?
Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion.
HOW DO YOU MEASURE SOCIAL MEDIA SUCCESS?
Use various tools to check the site optimization, the parameters to check the success of social media success are
- A rise in the number of followers
- Increase in the number of leads
- Number of Inbound links to your site through social sites
- Number of bloggers comment, social shares and traffic generated
- Increase in the total sales made online
- Number of Posts published
- Conversion- Number of subscription
- Account Creation
- Query form submission
HOW DOES SOCIAL MEDIA BENEFIT A BUSINESS?
Social media benefits businesses in a variety of ways, the most important of which is establishing a dialogue with customers. Social media enables customers or consumers to communicate directly with brands, forever changing the way organizations must operate.
According to seniority of role, the interview becomes advanced
IS SOCIAL MEDIA MARKETING BETTER FOR B2C OR B2B BUSINESSES?
It’s important for both but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.
Facebook Interview Questions
HOW SHOULD WE BE USING FACEBOOK FOR MARKETING?
Facebook is the social media platform of choice for over a billion people worldwide. One should use it to connect and interact with your audience and to share your content in a way that encourages your fans to share it as well.
WHEN PEOPLE LIKE N SHARE POST ON FB, HOW IT IS BENEFICIAL FOR THE BUSINESS.
The likings and sharing a post simply promote a business. The fact is, when a post is liked or shared by a person on his fb account, it becomes visible to all the persons in their friend list. This simply enhances the visibility of the post and very large no. of people can be attracted towards the products or the services. It is because of no other reason than this the post should be interesting and eye-catching.
WHAT ARE THE SOCIAL MEDIA SUCCESS TRACKING TOOLS?
It is important to track social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:
- Inbuilt Social Media Traffic Tools
- Facebook Insights
- Twitter Analytics
- YouTube Creator Studio
- LinkedIn Analytics
- Google Analytics
Twitter Question & Answers
HOW DO YOU GET MORE RETWEETS?
To inspire people to retweet one need to study the best times of the day to tweet, including images, and ensure you are leaving enough characters for retweeters to respond.
10. WHAT ARE THE BEST PRACTICES ON TWITTER?
Some of the best ways to use Twitter are:
- Using no more than 2 hashtags every tweet.
- Keeping the tweets around 100 characters. Make your tweets crisp and hitting.
- Schedule and plan your tweets with the help of Buffer or TweetDeck.
- With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.
- Twitter analytics report to be used to improvise the strategy
HOW DO I GET MORE FOLLOWERS?
(Traditional question) by following few steps one can go step closer to a new follower
- Consistently creating new content people will want to share.
- Keeping your tweets short enough that they are easy to retweet.
- Using relevant hashtags so people you aren’t connected to can find your tweets.
- Following and interacting with people in your niche.
WHAT IS THE DIFFERENCE BETWEEN A DIRECT MESSAGE AND A REPLY?
The direct messages are private whereas replies are public. Replied give you a way to have a public back and forth conversation that others can read and contribute to. Private conversations that you want to keep private, on the other hand, are best kept to direct messages.
HOW DO YOU FIND THE BEST HASHTAG?
Hashtags.org displays the most popular hashtags across various categories. It also allows you to search for the popularity of other hashtags also.
Few questions to know about your social media marketing strategy
HOW DOES SOCIAL MEDIA FIT INTO YOUR STRATEGY FOR CUSTOMER SERVICE?
Social media helps in developing a direct relationship with the customer. By following the right strategy and working along with the team of customer service social media strategist should make the sure team are providing support that’s helpful and on the brand.
WHEN IS IT BETTER NOT TO ENGAGE ON SOCIAL MEDIA?
Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.
WHICH SOCIAL MEDIA CHANNELS DO YOU RECOMMEND FOR OUR BUSINESS AND WHY?
It is suggested to research on a company and their social media presence. Be well versed with their demographics, style and frequency of messaging.
HOW DO YOU FIND OUT ABOUT NEW TOOLS AND TRENDS IN YOUR FIELD?
In the industry of social media, one needs to keep exploring new techniques and keep oneself updated is very essential. It is suggested to follow top-rated journals, to know about various updates and trends in the social media field. And can share that knowledge at the time of interview.
WHICH IS THE MOST TRENDING SOCIAL MEDIA CAMPAIGN ACROSS THE INDUSTRY?
You can gather information from various blogs on campaign reviews for which socialsamosa.com is preferred one for detail reviews.
TO TEST YOUR SKILL 90% COMPANIES WILL ASK YOU TO CREATE
Social Media Campaign For Their Existing Client Or Fictional Client You Will Give An Hour Or So To Do It And In That Stress Busting Situation If You Have Planned In Advanced For It You Will Come Out In Rainbow Colours.
Create a unique hashtag and tagline for the brand awareness campaign.
WHY SHOULD WE HIRE YOU?
The question allows the interviewer to assess your current career needs and decide if you’re a good fit for the company. It also helps them to get a sense of your passion for the role and for your future career. The question looks tempting to answer straightforward but it needs to be prepared to showcase your credibility for the job.
PREPARATION IS KEY TO SUCCESS AND WILL MAKES ONE MORE CONFIDENT.
“One important key to success is self-confidence. An important key to self-confidence is preparation.” – Arthur Ashe
Hope this blog will help you to crack your interview with ease, for more details you can check our social media marketing program for details.