social media marketing, social media marketing course

What is Social Media Marketing

Social media marketing is a part of internet marketing in which social networking sites apply marketing techniques to reach the social media people with their unique content, images, graphics and videos to talk about the product and services in a better way to attract the social media users.

About SMM Program

Social Media platform is the most engaging and had billions of active users. Learn how to use social media to create brand awareness and generate leads from social networks. We teach you practical methods of social media optimization to improve the brand value. In our SMM training, we will be teaching in depth about Facebook Marketing, Twitter Marketing, Instagram Marketing, Pinterest, YouTube and LinkedIn Marketing Techniques.

Social Media Marketing Syllabus

Introduction to Social Media

  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Social Media Statistics
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Building Social Media Strategy
  • Social media marketing objectives
  • How big brands use SMM
  • Case studies of Brands
  • Impact of Social Media on SEO

Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans.
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation

Facebook Advertising

  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

Twitter Marketing

  • What is Twitter
  • Create a Twitter profile
  • Profile Settings
  • Twitter graphics design
  • Types of Post
  • Posting Strategy for Twitter
  • How to use Hashtags
  • Trending Hashtags
  • Engagement Metrics & Twitter Analytics
  • Twitter Ads 
  • Objectives in Twitter Ads
  • Selecting Target Audience
  • Creating Ads
  • Budget & Bid Settings
  • Conversion Tracking
  • Remarketing Strategy
  • Reports Analysis

YouTube Marketing

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  • Types of Video Posts
  • How to create YouTube Videos
  • How to Rank YouTube Videos on top
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • End Screens & Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Creator Studio
  • In-depth Statistics Analysis
  • YouTube Tools & Plugins

LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in the profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating a LinkedIn company page
  • Customization of page
  • Posting in LinkedIn Page
  • Advertising in LinkedIn
  • Types of Ad Campaign
  • Targeting Options
  • Bidding & Budget
  • Reports Analysis

Instagram Marketing

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Popular Instagram topics
  • Creating an Instagram Account
  • Tour of Instagram App
  • Content strategy for Instagram
  • Types of Content
  • Post Designing
  • How to use Stories?
  • How to use Hashtags?
  • Engagement Metrics
  • What is IG TV?
  • How to use IG TV?
  • Instagram Ads
  • Objectives of Instagram Ads
  • Reports & Analysis

Pinterest Marketing

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Pins Strategy
  • Boards on Pinterest
  • How to Create Pins
  • Pinterest Plugins
  • Custom Dimensions
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest Ads

Quora Marketing  

  • Introduction to Quora
  • Benefits of Quora Marketing 
  • Creating Personal Quora Account
  • Profile Setup Guidelines
  • Quora Account Policies
  • Following Topics
  • Follow & connect with Contacts
  • Writing Answers on Quora
  • How to Engage with Users
  • Quora Engagement Metrics
  • Quora Analytics
  • Creating Quora Business Page
  • Answering questions as business
  • Quora advertising
  • Types of Quora Campaigns
  • Reports & Analysis

SlideShare Document Marketing 

  • What is Document Marketing
  • Benefits of Document Sharing
  • Create Slideshare Account
  • Types of Documents
  • Keyword Research
  • Creating a document
  • Optimizing the Document
  • Generating Views & Engagement
  • Reports Analysis

Social Media Management Tools

  • How to Automate Social media
  • Benefits of Automation
  • Top social media tools
  • How to use Buffer App
  • How to use Hoot Suite
  • Image Editing Tools
  • Reporting Tools

Get Social Media Fee Details

Watch a Live SMM Demo

Our Student Reviews

Great trainer and the best part is that after finishing of the course if you have query he will clear the doubt and help you. In other institutes you can’t reach with the trainer after completion of the course, but at Web Trainings Academy you can message anytime to Md Azhar sir to clarify your doubt. The best part is Friday motivational session. May Allah give him more strength to help the people Ameen.

Meraj Khan was last modified: September 29th, 2019 by Md Azharuddin
Meraj Khan

I was looking for an institute for learning digital marketing training and I found this Web Trainings Institute via internet and I’ve attended a demo class, before web training I’ve attended many more demo classes but the way Azhar sir explains is very much clear and easy to understand and he gives live examples to explain. He always makes sure that everyone in the class are able to understand. The topics are very much interesting but I believe Azhar sir makes it more interesting.

I would recommend anyone who wants to learn digital marketing must attend a demo class. The best thing about this institute is even after you’re done with the course they are ready to help you whenever you have a doubt and I also got certified in Google Adwords. I would like to thank Azhar sir for his time and efforts.

Ali Arshad was last modified: January 25th, 2016 by Mohammed Azharuddin
Ali Arshad

I can confidently say that Web Trainings Academy is the best academy for learning Digital Marketing course. It is a one-of-its-kind academy where students can not only get real-time scenarios for various aspects of digital marketing, but get a solid foundation for a flourishing career in digital marketing industry. Mr Mohammed Azharuddin sir is the best instructor for this course as far as I know. The way he teaches not only make you pro but also will instill immense confidence helping in building one’s career in this domain.

Veeru was last modified: January 25th, 2016 by Mohammed Azharuddin
Veeru

I have attended demos in other digital marketing institutes in Hyderabad, but this institute is something special, detailed & practical way of coaching helped me to understand the indepth knowledge of digital marketing and thank you sir (Md Azharuddin) for being patience and solving the queries related to the subject. Once again thank you, sir for sharing valuable knowledge with us.

Epari SriKrishna was last modified: May 8th, 2015 by Mohammed Azharuddin
Epari SriKrishna

It was a great experience to learn Certified Digital Marketing Program at Web Trainings. Md Azharuddin sir way of teaching is very practical and simple that anybody can understand the utmost difficult concept very easily. He listens to your queries patiently and clarify your doubts with some live examples, I recommend Web Trainings to those who wants to be strong in subject as well as practical knowledge in Digital Marketing.

A good teacher is like a candle – it consumes itself to light the way for others!

Srinivas was last modified: January 25th, 2016 by Mohammed Azharuddin
Srinivas

My experience with Faculty is Very Immense, from the point of view to learn digital marketing. Faculty is a really a SEO Guru and by my heart I mean it. He has lots of patience and he goes the extra mile to make you understand the SEO Concepts. I highly recommend to all Online Marketers to take your Advance Digital Marketing Course from Faculty at Web Trainings and go one more step ahead in your career. Thank you so much!

T Jyothi – Digital Marketing Online Review was last modified: January 25th, 2016 by Mohammed Azharuddin
T Jyothi – Digital Marketing Online Review

Trainer @ Web Trainings is a really a Guru and knowledgeable digital marketing expert. He is patient and capable and really goes the extra mile to make sure you understand his digital marketing subject. I was able to get a Job in Google after completing the course from Web Trainings Academy.

Bapi Raju – Digital Marketing Review was last modified: March 18th, 2015 by Mohammed Azharuddin
Bapi Raju – Digital Marketing Review

I finally found one institute on Google that was good Web Trainings Institute. There are so many awful programs out there: After I have completed seo class under supervision of SEO Trainer, I guarantee that no one can give such superb training with live examples and I think that’s why SEO Training is excellent and its the #1 Web Trainings School online today. I highly recommend it to anyone who wants become a professional in Digital Marketing. It is brilliant service and great ‘real-time’ assistance online so that problems get sorted ASAP I have been thoroughly impressed with the professionalism of the Trainers of Web Trainings. Many thanks for all your help!

Rajnikanth Sangham – Digital Marketing Review was last modified: April 12th, 2015 by Mohammed Azharuddin
Rajnikanth Sangham – Digital Marketing Review

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Social Media Marketing (SMM) Training in Hyderabad was last modified: January 16th, 2020 by Mohammed Azharuddin