social media marketing course

What is Social Media Marketing

Social media marketing is a part of internet marketing in which social networking sites apply marketing techniques to reach the social media people with their unique content, images, graphics and videos to talk about the product and services in a better way to attract the social media users.

About SMM Program

Social Media platform is the most engaging and had billions of active users. Learn how to use social media to create brand awareness and generate leads from social networks. We teach you practical methods of social media optimization to improve the brand value. In our SMM training, we will be teaching in depth about Facebook Marketing, Twitter Marketing, Instagram Marketing, Pinterest, YouTube and LinkedIn Marketing Techniques.

Social Media Marketing Syllabus

Introduction to Social Media

  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Social Media Statistics
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Building Social Media Strategy
  • Social media marketing objectives
  • How big brands use SMM
  • Case studies of Brands
  • Impact of Social Media on SEO

Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans.
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation

Facebook Advertising

  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

Twitter Marketing

  • What is Twitter
  • Create a Twitter profile
  • Profile Settings
  • Twitter graphics design
  • Types of Post
  • Posting Strategy for Twitter
  • How to use Hashtags
  • Trending Hashtags
  • Engagement Metrics & Twitter Analytics
  • Twitter Ads 
  • Objectives in Twitter Ads
  • Selecting Target Audience
  • Creating Ads
  • Budget & Bid Settings
  • Conversion Tracking
  • Remarketing Strategy
  • Reports Analysis

YouTube Marketing

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  • Types of Video Posts
  • How to create YouTube Videos
  • How to Rank YouTube Videos on top
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • End Screens & Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Creator Studio
  • In-depth Statistics Analysis
  • YouTube Tools & Plugins

LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in the profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating a LinkedIn company page
  • Customization of page
  • Posting in LinkedIn Page
  • Advertising in LinkedIn
  • Types of Ad Campaign
  • Targeting Options
  • Bidding & Budget
  • Reports Analysis

Instagram Marketing

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Popular Instagram topics
  • Creating an Instagram Account
  • Tour of Instagram App
  • Content strategy for Instagram
  • Types of Content
  • Post Designing
  • How to use Stories?
  • How to use Hashtags?
  • Engagement Metrics
  • What is IG TV?
  • How to use IG TV?
  • Instagram Ads
  • Objectives of Instagram Ads
  • Reports & Analysis

Pinterest Marketing

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Pins Strategy
  • Boards on Pinterest
  • How to Create Pins
  • Pinterest Plugins
  • Custom Dimensions
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest Ads

Quora Marketing  

  • Introduction to Quora
  • Benefits of Quora Marketing 
  • Creating Personal Quora Account
  • Profile Setup Guidelines
  • Quora Account Policies
  • Following Topics
  • Follow & connect with Contacts
  • Writing Answers on Quora
  • How to Engage with Users
  • Quora Engagement Metrics
  • Quora Analytics
  • Creating Quora Business Page
  • Answering questions as business
  • Quora advertising
  • Types of Quora Campaigns
  • Reports & Analysis

SlideShare Document Marketing 

  • What is Document Marketing
  • Benefits of Document Sharing
  • Create Slideshare Account
  • Types of Documents
  • Keyword Research
  • Creating a document
  • Optimizing the Document
  • Generating Views & Engagement
  • Reports Analysis

Social Media Management Tools

  • How to Automate Social media
  • Benefits of Automation
  • Top social media tools
  • How to use Buffer App
  • How to use Hoot Suite
  • Image Editing Tools
  • Reporting Tools

Get Social Media Fee Details

Watch a Live SMM Demo

Our Student Reviews

Best Institute with best professional trainer.

★★★★★

Had a great time in learning a potential of social media marketing. Best and best Institute with best professional trainer Mr. Azharuddin.

Thanks sir,

Mohammed Jeelani
Mohammed Jeelani Review was last modified: June 18th, 2021 by Md Azharuddin
Mohammed Jeelani Review

Puts on map as a marketing Technology learning center

★★★★★

The class on social media marketing is very important to anybody who wants to gain comprehensive knowledge on the subject. Web Trainings Academy definitely puts Hyderabad on the map as a marketing technology learning center!

Barry William Davidson Review was last modified: June 17th, 2021 by Md Azharuddin
Barry William Davidson Review

Web Trainings is doing an awesome job of it!

★★★★★

Humour works well when it comes to learning. A fun way to learn Digital/Social basics.­­­­­­­­­ Spreading awareness about the power of social media marketing is very important and relevant in today’s day & age and Web Trainings is doing an awesome job of it! Please keep up the good work.­­­­­­­­­­­­

Yamini Chowdary Review was last modified: June 18th, 2021 by Md Azharuddin
Yamini Chowdary Review

Atmosphere of the institute is good and staffs are very friendly.

★★★★★

I have done my Digital Marketing Course from Web Training Academy Hyderabad. My experience is very good.
Faculty Md. Azharuddin Sir is quite professional and ready to solve each and every quires and difficulties during the course. He teach the entire syllabus divided into 3 main modules and one of the main plus point is if any one missed any module or unable to understand he can sit for the next batch.
Atmosphere of the institute is good and staffs are very friendly.
In my experience I learned WordPress in 10 days and I can able to make an E-Commerce web within the course period.

• Experienced trainer.
• In depth explanation of SEO, AdWords, SMM & ORM
• Good ambiance
• Value for money

Finally thanks to Mohammad Azharuddin Sir, Mohammad Arif Sir and Staffs.

Siva Das Review was last modified: June 17th, 2021 by Md Azharuddin
Siva Das Review

One of  the Best Institution

★★★★★

Web Training academy is the one of the best institution which i learn digital marketing.
It will boost up my carrier in digital marketing. Azharuddin sir is the best faculty to teach every module like seo, smm, google analytics, webmaster tools & soon.

Jitendra Satish Review was last modified: June 17th, 2021 by Md Azharuddin
Jitendra Satish Review

Great in-depth knowledge

★★★★★

It was Great Experience being part of Web training academy.
Mr Md Azharuddin given us a great in-depth knowledge regarding the topics in digital marketing, SEO, SMM etc. Which will be of great help as employ or entrepreneur in journey.
I recommend other to join the course to learn about the digital marketing.
Thank you.

Dhruba Dolai Review was last modified: June 17th, 2021 by Md Azharuddin
Dhruba Dolai Review

Sir has always been down to earth, supportive and very helpful

★★★★★

I was initially in a Dilemma of choosing an institute out of the many, to pursue the course of Digital marketing. However this situation came to an end when one of my friend suggested me search for the same on the Internet. After a lot of research amongst the search results, I found the quality stuff in One of the Top institutes which is Web Trainings Academy.
I joined as a Student but came out with a whole new perspective of Life with a strong base over the Subject. Sir Azharuddin has been one of the Best teachers in my Life. With an experience of more than 10 years in Digital marketing, Sir has always been down to earth, supportive and very helpful. The classes and practical sessions not only gave knowledge of SEO, SEM and SMM but also Website development, HTML and other related subjects.
If there is an institute in Hyderabad, above Par; then it is Web Trainings Academy with a trainer like Sir Azharuddin.
Thanks for everything Sir.

Tausif Satish Review was last modified: October 8th, 2021 by Md Azharuddin
Tausif Satish Review

Indepth training on all topics

★★★★★

Webtrainings institute is the best institute for Digital marketing training ,the reason for it is that it offers indepth training on all topics like SEO,SEM,SMM etc ,the faculty Mr Azhar is truly professional with excellent knowledge and real time experience.He is qualified and dedicated trainer.I recommend it for NRI students like me ,cos in 1 months time he made it possible for me to complete the course
Thanking him and Wishing him Best of luck for future.
regards
Mrs Arshia
Lecturer,Jeddah college of Advertising

Arshia Fazal Review was last modified: June 17th, 2021 by Md Azharuddin
Arshia Fazal Review

I Personally recommend new Enthusiasts who are willing to learn

★★★★★

Hi there! I was interested in learning Digital Marketing from a Market Expert (Who can explain me both SEO and AdWords Live). I attended demo class at Web Trainings. Mr. Azharuddin(trainer) has given a clear glance about the subject. Then I started my course, and as I expected he was giving good practical examples on live projects(Adwords & SMM) to understand the subject much better and also use to clear my doubts regarding the subject. I Personally recommend new Enthusiasts who are willing to learn ‘Digital Marketing’ can get good skills @ Web Trainings Academy.

Balda Rahul Kumar Review was last modified: June 18th, 2021 by Md Azharuddin
Balda Rahul Kumar Review

Web Trainings is the best place to learn Digital Marketing in Hyderabad.

★★★★★

Web Trainings Academy is the best place to learn the Digital Marketing Course in Hyderabad. Mr Azharuddin will discuss every topic in every session in-depth with his vast experience and knowledge based in his experience. You love listening to his sessions as they are utmost informative and pin point. Apart from his regular topic wise classes he will also take time for some motivational sessions where it will change your perceptions in what and how we are planning about our savings and future investments. I m feeling happy and glad as I opted for this institute to do my Google Ads certification and SMM and SEO sessions. Good job Azhar sir keep continued doing the great work.

Sandeep Kumar D Review was last modified: June 18th, 2021 by Md Azharuddin
Sandeep Kumar D Review

It was a privilege to learn SEO @ Web Trainings Academy

★★★★★

Having completed SEO course from Web Trainings Academy, I can definitely say that it is the best training institute for SEO in Hyderabad. I pursued the video trainings, which included all the topics of SEO. I felt that faculty has simplified the SEO course that any layman can easily grasp it with ease. The most appealing part of the course is its clarity & job-oriented approach.

From my personal experience, I can claim that Faculty is undeniably the best teacher in Digital Marketing. Hence, I would personally endorse the Web Trainings Academy for everybody who wants to master digital marketing.

 

Manojit Panda Review was last modified: June 18th, 2021 by Md Azharuddin
Manojit Panda Review

“One best thing I found on Google SERP is Web Trainings Academy” .

★★★★★

I started with a Demo session online and that session inspired me to register for complete course. Marketing was not my background yet I could able to breakthrough the concepts of SEO, SMM & Google AdWords with guidance of faculty. With the knowledge I gain I can confidently say faculty lecture gives you lot more insight on Digital Marketing. And one among the best things in this institute is the practical approach and live scenarios they provide you while training. I would personally recommend Web Trainings for that person who really wants to learn SEO with practical approach.

Sravani Palukuri Review was last modified: June 18th, 2021 by Md Azharuddin
Sravani Palukuri Review

Why Join our SMM Program

Our SMM Trainer has 14+ Years of Experience

Our SMM Trainer has 14+ Years of Experience

WordPress CMS for site development

WordPress CMS for site development

Learning how to make money online with a website

Learning how to make money online with a website

Backup Videos if you miss any session

Backup Videos if you miss any session

Live Project Exposure, with the live website of our client.

Live Project Exposure, with the live website of our client.

100% practical oriented training and Placements Assistance

100% practical oriented training and Placements Assistance

We Deliver the training as per 100% Real-time Standards.

We Deliver the training as per 100% Real-time Standards.

We also deliver Online SMM Training for students across the globe.

We also deliver Online SMM Training for students across the globe.

Attend a Free Social Media Marketing Demo Session

Social Media Marketing (SMM) Training in Hyderabad was last modified: October 6th, 2021 by Mohammed Azharuddin