social media marketing, social media marketing course

What is Social Media Marketing

Social media marketing is a part of internet marketing in which social networking sites apply marketing techniques to reach the social media people with their unique content, images, graphics and videos to talk about the product and services in a better way to attract the social media users.

About SMM Program

Social Media platform is the most engaging and had billions of active users. Learn how to use social media to create brand awareness and generate leads from social networks. We teach you practical methods of social media optimization to improve the brand value. In our SMM training, we will be teaching in depth about Facebook Marketing, Twitter Marketing, Instagram Marketing, Pinterest, YouTube and LinkedIn Marketing Techniques.

Social Media Marketing Syllabus

Introduction to Social Media

  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Social Media Statistics
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Building Social Media Strategy
  • Social media marketing objectives
  • How big brands use SMM
  • Case studies of Brands
  • Impact of Social Media on SEO

Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans.
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation

Facebook Advertising

  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

Twitter Marketing

  • What is Twitter
  • Create a Twitter profile
  • Profile Settings
  • Twitter graphics design
  • Types of Post
  • Posting Strategy for Twitter
  • How to use Hashtags
  • Trending Hashtags
  • Engagement Metrics & Twitter Analytics
  • Twitter Ads 
  • Objectives in Twitter Ads
  • Selecting Target Audience
  • Creating Ads
  • Budget & Bid Settings
  • Conversion Tracking
  • Remarketing Strategy
  • Reports Analysis

YouTube Marketing

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  • Types of Video Posts
  • How to create YouTube Videos
  • How to Rank YouTube Videos on top
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • End Screens & Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Creator Studio
  • In-depth Statistics Analysis
  • YouTube Tools & Plugins

LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in the profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating a LinkedIn company page
  • Customization of page
  • Posting in LinkedIn Page
  • Advertising in LinkedIn
  • Types of Ad Campaign
  • Targeting Options
  • Bidding & Budget
  • Reports Analysis

Instagram Marketing

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Popular Instagram topics
  • Creating an Instagram Account
  • Tour of Instagram App
  • Content strategy for Instagram
  • Types of Content
  • Post Designing
  • How to use Stories?
  • How to use Hashtags?
  • Engagement Metrics
  • What is IG TV?
  • How to use IG TV?
  • Instagram Ads
  • Objectives of Instagram Ads
  • Reports & Analysis

Pinterest Marketing

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Pins Strategy
  • Boards on Pinterest
  • How to Create Pins
  • Pinterest Plugins
  • Custom Dimensions
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest Ads

Quora Marketing  

  • Introduction to Quora
  • Benefits of Quora Marketing 
  • Creating Personal Quora Account
  • Profile Setup Guidelines
  • Quora Account Policies
  • Following Topics
  • Follow & connect with Contacts
  • Writing Answers on Quora
  • How to Engage with Users
  • Quora Engagement Metrics
  • Quora Analytics
  • Creating Quora Business Page
  • Answering questions as business
  • Quora advertising
  • Types of Quora Campaigns
  • Reports & Analysis

SlideShare Document Marketing 

  • What is Document Marketing
  • Benefits of Document Sharing
  • Create Slideshare Account
  • Types of Documents
  • Keyword Research
  • Creating a document
  • Optimizing the Document
  • Generating Views & Engagement
  • Reports Analysis

Social Media Management Tools

  • How to Automate Social media
  • Benefits of Automation
  • Top social media tools
  • How to use Buffer App
  • How to use Hoot Suite
  • Image Editing Tools
  • Reporting Tools

Get Social Media Fee Details

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Our Student Reviews

Your teaching style is great

★★★★★
5 5 1
I can tell you are passionate about your work. As the saying goes "Passion makes the BEST teachers”; “I really liked your enthusiasm! You made topic's seem interesting no matter what topic it was. The way that you presented the subject made it all seem logical and simple even when the ideas were challenging”; “Your teaching style is great and it’s teachers like you that make me want to keep working towards our goals in life

Got Placed in Cognizant

★★★★★
5 5 1
I would like to share my experience about "Digital Marketing Course" that I pursued in Web Training Academy. I am glad to join this training because the type of coaching Md Azharuddin provides is awesome. Even a person who is new to this subject will be able to understand and remember the subject very well. When I joined this training I had very limited knowledge about AdWords. But after attending his classes, I was able to grab more information and was able to understand the strategies required for the subject. He will make sure to help us provide updated information and answer to the questions you have related to subject.

Web Trainings Academy is one of the best institutes to learn Digital Marketing.

★★★★★
5 5 1
The subjects are taught in-depth with an excellent teaching style. All the topics are covered with the ongoing market trends. With the right practice, anyone can master the element of Digital Marketing. The best part is the Friday classes on Personality Development. The books requested to read really helps in defining one’s goals and accomplishments, and it also makes a tremendous effort in developing one's attitude towards life.

I am feeling very great to complete this course in Web Trainings Academy

★★★★★
5 5 1
I have met wonderful people in my life. Excellent faculty with good facilities and very cooperative staff. This course is great. It is set out clearly and is easy to follow. Each section has quotations and a case study to enhance the learning and the Course Summary section has a fantastic power-point presentation

It's a perfect place to get trained in digital marketing

★★★★★
5 5 1
As they gave theoreical n practical knowledg in perfect blend all the faculties are always there to help. Internship is cherry on top.. Through which I got experience of working on live projects. Azhar sir has not only guided us professionally but also by his motivational classes we got better perspective towards achieving our goal in life.

Thank you would be a very small word to express my gratitude.

★★★★★
5 5 1
When I first thought about pursuing a career in Digital Marketing, I had an assumption that it would be very technical and coming from a non-technical background I thought it would be difficult for me to learn it. However, Azhar Sir has simplified Digital Marketing. His methods of teaching and approach on various modules of Digital Marketing are such that even a school going kid can understand them. Not only that he also provides guidance on Financial Management, Freelancing and also motivates students by encouraging positive thoughts. I would recommend Webtrainings Academy to anyone who is interested in pursuing a career in Digital Marketing.

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