What is BERT update? BERT is the abbreviation for Bidirectional Encoder Representations from Transformers. This is a deep learning algorithm related to natural language processing. With all the nuances of context, in understanding what the words in a sentence mean, this will be helpful to machines. This was initiated by…
In 2019 still, SEO is one of the most important strategies to improve business online. In most of the SEO Interviews, the questions are related to the general and technical aspects of SEO. After many new updates, most of the companies are looking for candidates who have an overall knowledge…
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"Specialised Knowledge is Power" : In marketing world the most essential asset of any professional/company is knowledge. More knowledge of a specific subject will give competitive advantage to the company. In today's digital era one needs to gain more knowledge and implement new strategies to improve the business of the…
Top Free Digital Marketing Tools Digital marketers spend a lot of time in various activities which increases their time for implementing the strategy. Using the free digital marketing tools, marketers can able to improve their productivity. There are plenty marketing tools which are available in the market, and there are…
SEO is still the most reliable source of generating traffic for the website. According to the industry reports 60 - 70% of the traffic is generated via search engines. In this article, I will share top Professional SEO tips which will ensure your website rank better in search results. SEO…
Career for SEO Professionals SEO is a part of digital marketing and its demand is increasing day-by-day. Just take a look on job portals and you will notice the requirement of SEO executives in many companies. Most of the small and big firms are adopting SEO techniques for better ranking…
In implementation of SEO, Keyword Research is the most crucial step. Keyword Research is process of finding the best the keywords which are searched by users for a specific product or services. The purpose of this process is to select those keywords which has potential of generating conversions. Correct selection…
Local SEO has been the major way of driving traffic for localized business like hotels, service providers and local contractors. After Google Pigeon Update many traditional factors were added in local listings which made the local SEO very competitive landscape. Now Google has rolled out the 3Pack listing for local…
In Google webmasters tool "Search Queries" tool is a very important tool which provide information about search queries. We can analyse the queries, impressions, clicks and other valuable data with this tool. On May 6 2015 Google officially announced a new version of this tool as "Search Analytics Report". In this…
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