“Specialised Knowledge is Power” : In marketing world the most essential asset of any professional/company is knowledge. More knowledge of a specific subject will give competitive advantage to the company. In today’s digital era one needs to gain more knowledge and implement new strategies to improve the business of the company. Our Top 10 Digital marketing books list consist of various book for strategy and building live campaigns online.
Digital Marketing Industry is constantly changing and professionals need to update their skill set based on current trends. But in Digital Marketing the core concepts will always remain same no matter how many updates happen in the technologies. In this blog post I will give you recommendation for some classic books to learn marketing concepts, digital marketing, SEO, SEM, SMO, Email Marketing, ORM, inbound marketing, Google analytics etc.
In the below list I am sharing most of books which I have read and find them helpful for marketing. As I complete more books, I will add those books to below list.
Top Marketing Strategy Books
Principles of Marketing
Philip Kotler is the one of the top marketing guru’s in world . In this book He explains in-depth concepts of marketing cycle, basics of marketing, understanding customers, building competitive advantage. One of the best part in the book is live examples of marketing strategies of big corporate companies.
Author: Philip Kotler & Gary Armstrong
Paperback: 620 pages
Publisher: Pearson; Thirteenth edition (2010)
ISBN-10: 8131731014 & ISBN-13: 978-8131731017
The 22 Immutable Laws Of Marketing
This book is a classic marketing book written by Al Ries and Jack Trout. This book was first published in 1994. You will learn about the fundamentals of marketing to avoid the common mistakes made in marketing. The topics in the book include leadership, category, perception, focus, exclusivity, line extension etc. Most of the concepts discussed in the book are applicable in todays’ marketing strategies
Author: Al Ries and Jack Trout
Paperback: 160 pages
Publisher: Profile Books Ltd; Main edition (24 October 1994)
ISBN-10: 1861976100 & ISBN-13: 978-1861976109
Positioning: The Battle for Your Mind
This book is a one of the most popular books in marketing to understand the importance of positioning. In this you will learn about the concepts of positioning, user perspective, how to position you product as leader/follower, power of name etc. It has some great examples of positioning in marketing. This book will help you gain a new perspective to develop a marketing strategy based on your brand/product position in market.
Author: Al Ries and Jack Trout
Paperback: 224 pages
Publisher: McGraw Hill Education; 2nd ed. edition (16 January 2001)
ISBN-10: 0071373586 & ISBN-13: 978-0071373586
Ogilvy on Advertising (Read)
This book is written by David Ogilvy, father of modern advertising. This book is completely filled with ad copies to give a clear perspective of the concept. The topics covered in book are how to write ads which sells, how to get jobs in ad agency, how to run an ad agency, how to get clients, importance of research in advertising, concepts of print & tv ads. You will understand about the most successful ad campaigns and creative thinking behind those ads.
Author: David Ogilvy
Paperback: 224 pages
Publisher: RHUS; 1st Vintage Books ed edition (12 March 1985)
ISBN-10: 039472903X & ISBN-13: 978-0394729039
Purple Cow: Transform Your Business by Being Remarkable
Written by Seth Godin, one of the top marketing experts who written many books on marketing strategies. The main subject of the book is How to make your brand/product remarkable. In today’s world we have many companies starting ‘Me Too’ products. So how should you differentiate your brand/product from others in such a way that its instantly recognisable and define its own position in market. Book consists of very good real time marketing examples to make it clear for the reader.
Author: Seth Godin
Paperback: 160 pages
Publisher: Penguin UK (27 January 2005)
ISBN-10: 014101640X & ISBN-13: 978-0141016405
List of Digital Marketing Books by Topic
Top books for Search Engine Optimization
The Art of SEO – Mastering SEO
This book is written by the four top search engine optimization experts in the world. In this book you will learn about the fundamentals of search engines, algorithms, website architecture for seo, keyword research, competition analysis, on-page optimization guidelines, off-page optimization strategies, social media strategies for seo. This is one the must read book for understanding the SEO concepts with realtime examples. It consists of basics to advanced concepts of SEO.
Authors: Eric Enge, Stephen Spencer, Jessie Stricchiola, Rand Fiskin
Paperback: 734 pages
Publisher: Shroff Publishers, Second edition (2012)
ISBN-10: 9350238675 & ISBN-13: 978-9350238677
Google Semantic Search
Google Semantic Search Book explains about Knowledge Graph™, TrustRank™, AuthorityRank™, personalised and mobile search, social media activity, and much more. This book is highly recommended to understand the present context of Google Search using Machine Learning and Advanced AI algorithms.
Author: David Amerland.
Paperback: 240 pages
Publisher: Que Publishing; 1 edition (July 10, 2013)
Top Books for Social Media Marketing
Art of Social Media: Power Tips
Written by Guy Kawasaki, one of the pioneers of social media marketing and digital marketing. In this book you will learn about how to optimize your social media presence, how to develop and share content, how to engage with people, how to build you brand identity on social media. This provides realtime examples of social media marketing to help you enhance your brand presence on social media.
Authors: Guy Kawasaki & Peg Fitzpatrick
Paperback: 208 pages
Publisher: Portfolio; 1 edition (1 March 2015)
ISBN-10: 0241199476 & ISBN-13: 978-0241199473
Jab, Jab, Jab, Right Hook
Written by New York Times bestselling author and social media expert Gary Vaynerchuk. In this book you will learn about how to build social media strategy and engage the customers with your brand on social media. You will learn about the following social networks and strategies to design content for Facebook, Twitter, InstaGram, Pinterest, Tumblr and other emerging networks. This is highly recommended book for social media specialists to learn a new approach of content strategy.
Author: Gary Vaynerchuk
Print Length: 229 pages
Publisher: HarperBusiness; 1 edition (26 November 2013)
Top Web Analytics Books
Web Analytics 2.0
Written by one the guru of digital analytics, who is also a chief evangelist of digital marketing in Google. This is a must read book for understanding the concepts of web analytics. The book teaches you inside out of web analytics, how to read and interpret the data. How to make decisions based on the web analytics data. This book is not specific to analytics tools, and covers all topics in detail.
Author: Avinash Kaushik
Paperback: 504 pages
Publisher: Wiley; 2nd edition edition (2013)
ISBN-10: 8126542454 & ISBN-13: 978-8126542451
Last updated : Sep 28 2021