To be a successful digital marketing expert one needs to have diverse skills set along with a good grasp of the social media channel’s business services, ability to identify promising marketing opportunities, basic marketing skill will act as a cherry on top. One needs to own a balance of creative and analytical thinking skills in to order to climb the ladder of success in their company.

To help you understand better skills set, I have listed few as under as per the industry requirement

Digital Marketing Skills

Strategy and Planning

The most crucial skill for any digital marketer is the ability to build campaigns as per client requirements. Most of the clients always ask for detailed planning and strategy for the campaign, so every digital marketer should develop the ability to study, organize and implement strategic plans for projects.

Search engine optimization (SEO Skills) 

 Organic search results are about 8.5x more likely to be clicked than paid search results, so it is IMPERATIVE to understand and utilize search engine optimization (SEO) in a digital marketing career. Today, “white hat” SEO tactics include content marketing, guest blogging, and link building through social marketing and high-quality content. But, you should also know technical SEO tactics such as updating title tags, H1, and H2 tags and incorporating keywords. Speaking of keywords, it’s essential as a digital marketer to know how to research keywords to include within website copy, blogs, and PPC to drive results for the brands you work for. One needs to have a strong grip on the technical knowledge of SEO, for a smooth sail in the career as a digital marketing expert.

Google Ads & PPC

A number of businesses are able to drastically expand their reach and generate high revenue and brand awareness through pay-per-click advertising, otherwise known as PPC. If you’re able to do this for businesses, you’ll get some of the highest paying jobs in digital marketing. To do PPC well, you need to be able to think both scientifically and strategically, and effectively create, optimize and report on campaigns using both Google Ads and Google Analytics in conjunction with each other. It makes you achieve the target audience of your client. Agency looks for a candidate who has certification plus hands-on experience of Google ads and paid ads.

Social media marketing

Digital Marketing agency looks for the well-versed candidate in paid social media advertising, especially through popular social media channels. One needs to have the understanding to implement analytics and insights of Facebook, Instagram, Twitter, LinkedIn, YouTube, Quora etc. There many budget-saving opportunities within the social media advertising space of which candidate should be aware of. Facebook marketing itself is a skill set in digital marketing it has revolved a lot from free marketing too paid budget marketing, one needs to be confident about the in-out about Facebook marketing skill.

Facebook advertising is one of the most effective and crucial social media marketing tools. So there are some of the topics and skills you will need to start to get a grip on,

  • How to build a social media plan
  • Creating campaigns based on customer goals.
  • How to use Ads Manager & Business Manager
  • How to build audience list and Look-Alike Audience
  • How to define and measure conversions.
  • How to optimize the bidding strategies
  • How to experiment and test ad creatives

Email marketing

Email marketing helps you get the right audience as everyone still reads email. It’s still a very effective way to reach customers. Any brand you’re working for will have content they want to distribute — email newsletters are a great way to tap into an email user base to extend the reach of content.

Mobile Marketing

While there are plenty of similarities between desktop and mobile marketing, there are also enough differences to make this an essential standalone skill. To add real value to the company, you need to understand these differences and why they are important to the rest of the business. You also need to be able to develop command over the more complicated aspects of mobile marketing such as SMS and responsive design.

WordPress & Website management

WordPress now powers 25 percent of all sites across the web and 50-60% of the share of the global CMS market – making it the most popular CMS. Understanding WordPress and all of its features and plugins will be a great skill in your digital marketing career. It’ll even help you set up your own website and blog for your own business.

Analytical skills (Google Analytics)

It is one of the most important skills to develop for digital marketer. Analytical skills refer to the ability of the digital marketer to collect and analyze information, measure the campaign performance, and make decisions. These strengths can help to analyze the campaign performance and make decisions to improve the campaigns.

Content writing and management skill

It is an extra benefit for you to achieve your target audience. As all the skill goes hand to hand with the content management and writing skill. Content writing skills are very useful for digital marketers in creating ad copies, writing SEO elements of pages, social media posts, and other digital activities.

Be a part of this fastest growing industry. 

Digital marketing is one of the best industries for the modern freelancer or entrepreneur to be involved in. If you can learn to cultivate digital marketable skills, there is no limit to how much you can earn and grow.

It doesn’t matter whether you are running your own business, freelancing for a variety of clients, or just looking for a stable job with one company. Digital marketing is one of the most lucrative and important skills you can acquire.

Come out explore the world of digital marketing industry to achieve the new heights of success.

Learn advanced digital marketing program from experienced faculty and reputed institute in Hyderabad

Digital Marketing Skills every Marketer should develop was last modified: January 17th, 2020 by Md Azharuddin
Mohammed Azharuddin is Founder and Senior digital marketing trainer @ Web Trainings Academy. He has 14+ years of experience in training and digital marketing services.