7 Common Misconceptions about Digital Marketing

Though Digital Marketing is a highly effective business strategy, it is often shrouded in myth and misinformation. Sadly, users who believe in these myths and misconceptions often miss out on the vast opportunities offered by digital marketing. With so many articles written by expert SEOs debunking common digital marketing myths, there’s no reason to fall for these common traps.

Digital Marketing Myth No.1 :

“Search Engine Optimization (SEO) is a dead concept” or “Search engine optimization does not exist” or  “There is no such thing as SEO”

One popular misconception is that search engine optimization, or SEO, is no longer relevant. This, we believe, is incorrect. People still use search engines to find things on the web, even though apps and social media have become big players in the digital world.

The idea that SEO doesn’t exist or that it doesn’t play a big part in marketing is ridiculous! It’s probably the most dangerous myth of them all.

It’s natural for customers to use search engines when they need information about a specific brand or product. If you believe that SEO isn’t a factor in marketing or that it doesn’t play a role in marketing, you’re mistaken. That is, without a doubt, the most harmful myth of all. SEO has never been more important. Its significance will grow in 2022 and the coming years. SEO has always been important. Its importance has only grown in recent years.

Google’s complex, constantly changing algorithm determines whether or not anything published on the internet qualifies for ranking on the search engine. To rank high, you must outperform your competitors. Make sure your online content is keyword-researched and provides a positive user experience. This way, the pages of your website will be made better, and your site will do better as a result.

Everything that is published on the internet must pass through Google’s complex, ever-changing algorithms before it can be ranked on the search engine. And, to rank high, you must understand how they work better than your competitors.

Make sure your online content contains enough keywords and provides a positive user experience. This ensures that your website’s pages are optimized and that your site’s ranking improves.

Digital Marketing Myth no.2:

“Digital Marketing  is not meant for small businesses” OR “B2B companies should not utilize digital marketing”

There is a widespread misconception that digital marketing is only used by large corporations and that small business cannot benefit from it.

On the contrary, digital marketing is so inexpensive that small business owners can easily transition from traditional marketing strategies to digital ones. It enables you to connect with potential customers even without a call center.

You can sell directly (without even having a shop), and you can also analyze your customers’ preferences without hiring an MBA or market research specialist.

Many B2B organizations regard digital marketing as a non-issue, especially startups. They believe that attempting to use digital marketing is ineffective because it is effective only for B2C. The opposite is true. As a result, they’ve squandered considerable time believing in it.

As evidenced by the proliferation of online businesses, businesses of all sizes (large and small) are heavily reliant on digital marketing strategies. Numerous opportunities are available. Consider the capabilities of Hootsuite, Hubspot, or IBM’s social media strategy. Regardless of the industry in which a business operates, whether B2B or B2C, digital marketing can help it grow.

If you want to use LinkedIn to connect with decision-makers, this is the best place to start. If you’re targeting smaller businesses, you should use Facebook.

Digital Marketing Myth no.3:

“Digital marketing results cannot be tracked” or  “Digital marketing is difficult to track or measure”

Another common misconception is that tracking results in digital marketing are tough, but Google Analytics makes it simple to understand how digital marketing is working for you.

Google Analytics is simple to use and provides valuable information about how many people visit your website and which media works best for sales. Every marketing campaign you launch through a digital medium can be tracked down to minute details that you didn’t think were possible. In the past, Google Analytics wasn’t available to everyone, but now it is. Most social networking sites also offer some kind of analysis.

With today’s apps and digital capabilities, there is more up-to-date, real-time data than ever before, and it is easily accessible and available than ever before.

For example, if you post on Twitter or Facebook, you can check your website analytics to see if the number of unique visitors to your site has increased.

Digital Marketing Myth no.4:

“Only technical people should be involved in digital marketing” or “digital marketing is a technical aspect”

This kind of misinterpretation is the result of a lack of knowledge. Digital marketing is misunderstood as either informal or technical, depending on whom you ask. Both are equally wonderful if you believe in them.

The most common myth about digital marketing is that it is all about computer skills and is only for people who know how to use them.

However, digital marketing is more than just a useful technological tool. It’s also an important marketing skill that must be learned and used by everyone in the company at all times. If you want your digital marketing efforts to be a success, you need to know more than just how to use technology. You also need to know a lot about marketing and business.

You do not need to be a technological specialist to be a digital marketer. Although experience is the best approach to getting familiar, it is not impossible to learn. Just keep your audience engaged by catering to their objectives.

Digital marketing does not necessitate a high level of technical knowledge. The technical aspects will become clearer to you as time passes. Don’t let the fact that you believe studying something is difficult to discourage you!

In the absence of an audience, how do you reconnect? There is no other option but to start over. If you haven’t already found your target audience, do so now and start marketing right away.

Using technology is just another way of reaching and engaging people with a product or service. It is not a technical skill, but rather a marketing one.

Digital Marketing Myth no.5:

“Content doesn’t matter” or  “Does content marketing mean only Blogging? Or “Digital marketing vs  Content Marketing”

Digital marketing and content marketing are not the same, nor are digital marketing and content marketing different. They are both interdependent on each other to flourish.

Blogging is part of content creation. Another widely held misconception is that content creation ends with blogging. Digital content marketing includes more than just blogs, articles, and snippets.

If your content does get engagement and if you thought these were the only ways to get people to read your content, you neither pay attention to the other types of content they read nor do you think your audience targeting is right.

To keep the audience interested it is very necessary to express content verbally, visually, or in writing. You can choose from a variety of options, including webpages, tweets, and live tweets, as well as whitepapers, eBooks, and podcasts.

Learn how to create content that is appealing to your customers. Content strategies need to be developed based on this information.

A company called HootSuite says that 3.48 billion people use social media every single day. The world has a lot more people than that! Simple blogs can’t meet their needs. You need to plant your brand in any way possible so it can reach people from all walks of life.

Digital Marketing Myth no.6:

“Good marketing delivers immediate results”

A lot of people believe that this is the most common myth. No matter what kind of business you work in, marketing isn’t quick. An old saying says that great things take time, and this is especially true for digital marketing.

The truth is that the response time varies from medium to medium, but that is true. Things move in their way, and marketing results don’t happen right away. When you’re on a journey, it’s important to be patient at all times.

Even with a fantastic campaign, your sales and figures may fall short of your expectations. However, in the long run, it is important to remember the big picture. You’ll eventually break even if you keep trying.

Remember the rabbit and the tortoise story? That race was won by someone we all know. In the long run, patience pays off. You have several tools to analyze your real-time reach, but it may take longer than expected for your content to resonate with your prospects. However, keep in mind that this is entirely normal.

Digital Marketing Myth no.7:

“Digital marketing is too expensive”

Many businesses don’t spend money on digital marketing because they think it’s too expensive.

There were times when it was very new and it used to be But as it became more popular, that changed.

Today, digital marketing is a low-cost, effective strategy that is guaranteed to produce results. Today, you have a wide range of options to choose from.

Obtaining marketing assistance is not difficult. There are a lot of digital marketing companies out there today that want to help your business with unique strategies.

Even big companies like Google, Instagram, and Facebook help start-ups get money so their brands can get more attention.

Top 7 Digital Marketing Myths People Believe was last modified: January 19th, 2023 by Md Azharuddin
Mohammed Azharuddin is Founder and Senior digital marketing trainer @ Web Trainings Academy. He has 16+ years of experience in training and digital marketing services.