What is Online Reputation Management (ORM)

Online Reputation Management is a strategy to monitor and managing the reputation of your company online. In the competitive environment every user is keen to see the reputation of the brand before doing any business with them. As online is an open platform for any individual user to speak about your business. If your customers are happy they can create a positive reputation for your brand and if they are dissatisfied which will lead to bad reputation.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. — Warren Buffet

A great positive reputation can escalate your company’s standards to an impressive level, and help you grow brand image and business.  Similarly a bad reputation can be severely degrading for your company,  In no time it can break your company’s fame into pieces and severely affect the sales growth. Such is the severity of a bad reputation.

Positive Reputation Example:  Some of politicians created a positive brand image before elections and with the help of this reputation many were able to get a huge supporters in short time and able to win their elections.

Negative Reputation Example: Recently Aamir Khan said his personal view about the subject of tolerance/intolerance, this create a big controversy due to his personal comments many Indian consumers started uninstalling SnapDeal App and negative brand awareness against SnapDeal, due to which SnapDeal had removed Aamir Khan as brand ambassador.

ORM basically includes managing the search results of websites, online reviews, social media engagement and third party recommendations. Evidently, as more and more people engage online to search about a company, the importance of Online Reputation has grown rampantly to assure a background check. It is an essential safety measure to minimize the risks and avoid any public relation disasters.

It takes many good deeds to build a good reputation, and only one bad one to lose it.—Benjamin Franklin

Why Online Reputation Management is Important ?

85% of consumers use the Internet for research before making a purchasing decision

71% of the individuals have left an online review about a business they have dealt with.

45% of the customer trust Google, but 55% of the users social media to scrutinize the reputation of a brand.

79% of the consumers trusts the online reviews similar to the reviews from their personal friends.

Negative reviews have very drastic impact on sales as consumers avoid services/products with bad reputation.

Competitors may plan a negative reputation campaign against other company.

Online Reputation Management Strategies in Digital Marketing

  1. Search Engine optimization: Search Engine Optimization is the foundation of a company’s online branding  However what is surprising is that SEO can also display those negative results along with the positive content in your website. In this manner, users can find themselves getting easily engaged with your brand and avoid the negatives. We need to consistently improve our Search Results to positive results and improve the query suggestions and related query data.
  2. Content Marketing: As one of the most important elements in a SEO field, the contribution of an authentic and a new content goes unparalleled before any other online strategies. A Qualitative and overly intuitive content can welcome huge mass readers and leverage your company’s branding policy.
  3. Social Media Engagement: The power to rule in any field is by capturing the interest of the masses. And thus comes the necessity of Social media. Like a great response can make users get your businesses social media profile flooded with interests, one singular bad comment can shatter the fame in a minute. So Social media engagement is one of the effective steps to re-establish the brand value of a company.
  4. Reviews and Complaints: We need to constantly monitor reviews and complaint websites to see any negative factors about our brand and provide resolution for customers so the problem faced by the customers can be solved.

In a nutshell it is very crucial aspect for any company to constantly monitor their brand reputation online and avoid negative reviews from customers by providing them good quality products/services. In case any customer is not happy make sure to provide a good resolution and solve the problem before it becomes a problem.

If you are facing any issues with Online Reputation management, you can contact our services team @ ITinfo Group.

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is Founder of Web Trainings Academy and Senior Digital Marketing Trainer. He has 10+ years in Digital Marketing & Web Technologies. He is also a Guest Faculty for Digital Marketing in Reputed B-School in Hyderabad. He is Avid Reader. Connect with him on or Facebook