Digital Marketing is a marketing approach to target the audience using the Internet. Any users connected with laptops, smartphones, smart TV or tabs are considered as digital audience, whom we reach with Digital Marketing. 

Digital Audience in India

In today’s environment, the digital audience is growing at a very fast pace.  As per 2022 reports, the total Internet users in India are more than 833 million. As per the reports Indian internet users are growing @ 14% YoY. As the number of users is growing Digital Marketing has become very crucial to reach this audience. Read about the Benefits of Digital Marketing.

Digital Marketing Platforms

To reach our target audience we have many different channels in digital media. Every channel is used based on client business and target audience. Few of the important channels are

  1. Search Engines
  2. Websites
  3. Social Media Sites
  4. Mobile Apps
  5. Emails
  6. Video websites
  7. Gaming Platforms

Growth of Digital Marketing Industry in India

Due to heavy growth in smartphones and tab industry, the digital audience are growing rapidly. As per an eMarketer Reports the smartphone and tab penetration is growing in India, can expect high growth in next 3 years.

Digital Marketing Strategies

In digital marketing we have many different strategies to reach our target audience. Some of the most important strategies are listed below

  1. Search engine optimization – Reaching the audience from organic search results.
  2. Pay Per Click advertising – Reaching the audience by paid advertising on search engines.
  3. Display Advertising – Target the audience using various websites.
  4. ReMarketing Advertising – Target those audience who already visited our website.
  5. Video Marketing – Target the audience on video networks like YouTube, Daily Motion etc.
  6. Mobile Marketing – To target the audience using mobiles, smartphones and Tabs.
  7. Social Media Marketing – Target the audience on Social Networks.
  8. Email Marketing – To reach the target audience via email platforms.
  9. Affiliate Marketing – To reach the target audience by using affiliate networks.
  10. Digital Analytics – To measure the success or failure of  overall campaign.

Each strategy is implemented with certain goals and proper measurement metrics are tracked to understand the outcome of the campaign. Many career opportunities in digital marketing are growing in India.

Digital Marketing Info Graphic

Digital Marketing InfoGraphics

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What is Digital Marketing ? was last modified: November 6th, 2023 by Mohammed Azharuddin
is Founder of Web Trainings Academy and Senior Digital Marketing Trainer. He has 16+ years in Digital Marketing & Web Technologies. He is also a Guest Faculty for Digital Marketing in Reputed B-School in Hyderabad. He is Avid Reader. Connect with him on or Facebook