advanced digital marketing course, digital marketing course, digital marketing training in hyderabad

Become a Digital Marketing Professional

Web Trainings Academy is pioneer in digital marketing education and offering the practical training as per industry standards. Our comprehensive  Online digital marketing course will help you master the subject in theory and practical. Our course includes website designing, Search engine optimization, Search Engine Marketing (Google AdWords & Bing Ads), Social Media Marketing, Email Marketing, Online Reputation Management, Inbound Marketing, Money Making Strategies and more. We deliver the digital marketing training in classroom, video and online mode. We are offering both Weekdays and Weekends Classes for Digital Marketing.

We are offering Digital Marketing Training in Online and Video Programs. We believe in practical oriented training, so we help students with practical examples and assignments in training course. In Hyderabad many digital marketing institutes have been started recently due to boom in internet world, most of them without any experience in training. We are the oldest and best digital marketing institute in Hyderabad with years of training & industry expertise. We also provide 100% placements assistance for students for better career opportunities.

Our Digital Marketing Course Syllabus

Digital Marketing Overview
Search Engine Optimization
Pay Per Click Ads
Shopping Advertising
Display Advertising
YouTube Advertising
Mobile Advertising
Google AdWords Certifications
Facebook Marketing
Video Marketing
Social Media Marketing
Email Marketing
Online Reputation Management
Inbound Marketing
Personality Development *
Google Analytics
Google AdSense
Affiliate Marketing
Live Project

* A Positive mental attitude is very crucial for success in any field. We provide personality development sessions to help you reach your true potential.

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Online Digital Marketing Syllabus

Digital Marketing Course

  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms
  • Traditional Vs. Digital Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns
  • What is Website?
  • What is Domain Name
  • Types of Domains
  • Domain name suggestions
  • Premium Domains
  • Register a Domain Name
  • Web Hosting Concepts
  • Domain/Hosting Business
  • Types of Websites
  • HTML, CSS and Java Script
  • Popular CMS
  • What is WordPress
  • Benefits of using WP
  • WordPress Installation
  • Admin Interface Basics
  • Default Settings in WP
  • Types of Themes
  • Theme Settings and Customization
  • Managing Themes
  • Content management in WP
  • Categories, Tags and Posts
  • Pages and Sub Pages
  • Custom Content Types
  • Adding a menu to the website
  • Plugins and Widgets
  • Using Plugins in Site
  • Adding widgets to the website
  • The Best Plugins in WP
  • Practical WordPress Project Example
  • Fundamentals of SEO
  • How the search engine works?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Major & Minor Algorithm Updates
  • Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
  • Recent Changes in Search Algorithms
  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis
  • Product/Services Categorization
  • Google Keyword Planner Tool
  • In-depth Analysis with Keyword Planner
  • Other Keyword Tools
  • Competition Analysis
  • Manual Competition Analysis
  • Paid Competition Analysis tools
  • Finalizing the Keywords List
  • Introduction to On page
  • On page Analysis Methodology
  • Fundamental On-page Factors
  • Domain name in SEO
  • Importance of HTTPS
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • Heading optimization
  • Internal Links
  • Image Optimization
  • Social Signals & Footer
  • Website Speed Optimization
  • Speed Analysis Tools
  • Sitemaps Generation
  • Robots.txt File
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets
  • New Updates in On page.
Google Search Console
  • What is Search Console
  • Features of Search Console
  • Site Verification Process
  • Location Targetting
  • Search Performance Tool
  • Link Analysis Tool
  • Manual Actions
  • Sitemaps Tool
  • Fetch as Google Tool
  • Crawl Errors Analysis
  • The Latest updates in Search Console
  • Introduction to Off page (Link Building)
  • Link Building Guidelines
  • Types of Backlinks ‚ÄĘ Link Analysis Tools
  • Directory Submissions
  • Local Business Submission
  • Classified Posting
  • Q & A Backlinks
  • Blogging & Blog Comments
  • Guest Blogging
  • Press Release
  • Document Sharing
  • Other Advanced Strategies
  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Optimizing the GMB Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions
  • Google My Business Analytics
Algorithm Recovery Process
  • Types of Penalties
  • Manual Actions
  • Apply for Reconsideration
  • Algorithm Update Recovery Method
  • Compare the Before/After date
  • ¬†Panda recovery process
  • Penguin recovery process
  • Mobile friendly update
  • How to use DisAvow Tool
Reports Analysis
  • Google Analytics Reports
  • Search Console Reports
  • Website Position Analysis
  • Website Monthly Reports
  • Backlinks Reports
  • Paid Tools for monitoring
  • Introduction to Paid Advertising
  • Google Ads Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • PPC Campaign Settings
  • Ad Group setup
  • ¬†Keyword Match Types
  • ¬†Keyword Research Tools
  • ¬†Ad Formats & Guidelines
  • ¬†Ad Extensions
  • ¬†Understanding Ad Auction
  • ¬†What is Quality Score
  • ¬†Factors to improve Quality Score
  • ¬†Actual CPC Calculation
  • ¬†Types of CPC‚Äôs
  • ¬†Bidding strategies
  • ¬†What is Conversion?
  • ¬†Implementing conversion tracking
  • ¬†Calculating ROI
  • ¬†What is DSA ?
  • ¬†Create a DSA Campaign?
  • ¬†Segments and Filters
  • ¬†Search Terms and Ad Auctions
  • ¬†Customization Tools
  • ¬†Generating Reports
Google Ads Express
  • What is Ads Express (Smart Campaign)
  • Benefits of Smart Campaign
  • Creating Campaign for Local Results
  • Bidding & Budgets Setup
  • Ad Creation
  • Reports
Display Ads
  • What is Display Advertising
  • ¬†How Display Ads Works
  • ¬†Creating a Display Campaign
  • ¬†Bidding Strategies
  • ¬†Targeting Option in Display Network
  • ¬†Exclusion options
  • ¬†Ad Formats and Sizes
  • ¬†Conversion Tracking
  • ¬†Display campaign reporting
Remarketing Campaign
  • What is Remarketing?
  • Benefits of Remarketing Strategy
  • Types of Remarketing Audience
  • Building Remarketing List
  • Building Custom Audience List
  • Creating Remarketing Campaign
  • Remarketing Ads Design
  • Dynamic Ads
  • Remarketing Lists for Search Ads (RLSA)
What is Shopping Campaign
  • Google Merchant Center account
  • ¬†Creating Business Store
  • ¬†Types of Product Feeds
  • ¬†Product Feed Properties
  • ¬†Dynamic Product Feeds
  • ¬†Creating a Shopping Campaign
  • ¬†Defining Product Groups
  • ¬†Monitoring Campaign
  • ¬†Reports of Shopping Campaign
  • State of Mobile Usage
  • Benefits of Mobile Marketing
  • ¬†Mobile Marketing Goals
  • ¬†App Creation Strategy
  • ¬†App Optimization Service (AOS)
  • ¬†Universal App Campaign
  • ¬†Call Only Campaign
  • ¬†Conversion Tracking
  • ¬†Reporting in Mobile Ads
  • Importance of Video Marketing
  • ¬†Types of YouTube Ads
  • ¬†Location Targeting
  • ¬†Bidding Strategies
  • ¬†Automatic Targeting
  • ¬†Adgroups Setup
  • ¬†Targeting Options in Video Ads
  • ¬†Types of Ad Formats
  • ¬†Ads Cost Options
  • ¬†Measuring the Results of Campaign
  • ¬†Conversion Tracking
Advanced Features
  • Google Account Access
  • Access Levels
  • My Client Centre (MCC)
  • Google Ads Editor
  • Export / Import Details
  • Shared Library Features
  • Introduction to Bing Ads
  • Creating Bing Ads Account
  • Bing Ads Campaign
  • Exporting the Campaigns
  • Generating Reports
  • Bing Ads Certification
Introduction to SMM
  • What is Social Media?
  • ¬†Benefits of using SMM
  • ¬†Social Media Statistics
  • ¬†Goals of Social Media Marketing
Facebook Marketing
  • Types of Facebook Account
  • ¬†Personal Account Setup
  • ¬†Facebook business page setup
  • ¬†Types of Business pages
  • ¬†Cover Photo/Video Design
  • ¬†Page Settings & Options
  • ¬†How to Increase Facebook Likes
  • ¬†Facebook Content Strategy
  • ¬†Types of Posts and Statistics
  • ¬†Examples of Creative Posts
  • ¬†Designing FB Posts
  • ¬†User engagement metrics
  • ¬†Facebook Insights
  • ¬†Facebook Groups
  • ¬†Facebook Apps
Facebook Advertising
  • What is Facebook Ads
  • ¬†Types of Objectives
  • ¬†Popular Ads Campaigns
  • ¬†Defining Target Audience
  • ¬†Types of Targeting
  • ¬†Bidding & Budget Settings
  • ¬†Types of Ads
  • ¬†Designing FB Ads
  • ¬†Setup of Facebook Pixel
  • ¬†Conversion Tracking Pixel
  • ¬†Remarketing Strategy
  • ¬†Reports & Analytics
Twitter Marketing
  • What is Twitter?
  • ¬†Benefits of Twitter
  • ¬†How brands use Twitter
  • ¬†Customizing the profile
  • ¬†Profile Photo & Header Image
  • ¬†Types of Tweets
  • ¬†Content strategy for Twitter
  • ¬†How to increase Followers
  • ¬†Post your First Tweet
  • ¬†Analysis of Big Brands
  • ¬†What is HashTag?
  • ¬†Hashtags and its uses
  • How to use Trending #Tags
  • Tools for Twitter marketing
  • Twitter Analytics
Twitter Ads
  • Setup Twitter Ads Account
  • Types of Campaign
  • Create your Campaign
  • Followers Campaign
  • Traffic & Conversion Campaign
  • Targeting Options ‚ÄĘ Bidding & Budget
  • Twitter Ad Format
  • Image Ads ‚ÄĘ Video Ads
  • Twitter Cards
  • Conversion Tracking
  • Measuring Results (KPI‚Äôs)
  • Remarketing Strategy
  • Targetting Remarketing Audience
  • ¬†What is Video Marketing
  • ¬†Statistics of Video Marketing
  • ¬†Creating Channel in YouTube
  • ¬†Customizing the YouTube Channel
  • ¬†Types of Video Formats
  • ¬†Create video marketing strategy
  • ¬†Upload the First Video
  • ¬†Video Optimizing Tips
  • ¬†Video Settings
  • ¬†Cards, End Screens & Sub Titles
  • ¬†How to use Playlists
  • ¬†YouTube Creator Studio
  • ¬†Features of Creator Studio
  • ¬†YouTube Analytics
  • ¬†Increasing Subscribers
  • ¬†Understanding copyrights and spam
LinkedIn Marketing
  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs on Linkedin
  • Creating company page
  • Customization of page
  • Posting on LinkedIn Page
LinkedIn Ads
  • Why LinkedIn Ads
  • Types of Campaigns
  • Creating a Campaign
  • Bidding & Budget
  • Target Audience Settings
  • Types of Ads
  • ¬†Leads Generation Campaign
  • ¬†Conversion Tracking
  • ¬†Creating a Remarketing Campaign
  • ¬†LinkedIn Ad Reports
  • What is Instagram
  • ¬†Instagram statistics
  • How Brands use Instragram
  • Creating Instragram Account
  • Types of Instagram Accounts
  • Linking Instagram with Facebook
  • Tour of Instagram App
  • What works in Instagram
  • Types of Content (Posts & Stories)
  • Post Designing Tools
  • ¬†Stories & Highlights
  • Importance of Hashtags
  • How to use Hashtags
  • Popular Tools for Instagram
  • Engagement Metrics
  • Instagram Analytics
  • Instagram Ads
  • ¬†Types of Campaign
  • Creating your Campaign
  • Measuring Results
  • What is Pinterest?
  • ¬†Pinterest Statistics
  • ¬†How brands use Pinterest
  • ¬†Creating a Pinterest Account
  • ¬†Types of Accounts
  • ¬†Customizing the Profile
  • ¬†Pinterest Strategy
  • ¬†Boards on Pinterest
  • ¬†How to manage boards
  • ¬†Pins and Links
  • ¬†Generating Engagements
  • ¬†How to use InfoGraphics
  • ¬†Integrating Pinterest in Site
  • ¬†Engagement Metrics for Pins
  • ¬†Pinterest Analytics
  • ¬†Advertising options on Pinterest
Quora Marketing
  • What is Quora?
  • Quora Statistics
  • Benefits of Quora Marketing
  • Top Quora Users & Brands
  • Creating Quora Account (Personal/Company)
  • Optimizing the Quora Profile
  • Following Topics & Users
  • Understanding the Quora Policies
  • How to Answer the Questions
  • Engaging with Users
  • How to Increase Followers
  • Quora KPI‚Äôs
  • Quora Stats Tool
Quora Ads
  • Creating Quora Ads Account
  • Types of Campaigns
  • Types of Audience Targetting
  • Bidding & Budget Settings
  • Types of Ad Formats
  • Implementing Conversion Tracking
  • Remarketing Integration
  • Types of Remarketing Audience
  • Creating a Remarketing Campaign
  • Measuring Results of Campaign
  • What is Slideshare?
  • Benefits of Slideshare
  • Create Slideshare Account
  • Optimizing the Profile
  • Top Slideshare Profiles
  • Document Creation Strategy
  • Types of Documents
  • Creating Documents
  • Optimizing Document
  • Embedding Documents in Website
  • Engagement Metrics
  • Slideshare Analytics
  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software‚Äôs
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • MailChimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Email Marketing Campaign
  • What is Newsletter
  • Design a Newsletter
  • Analysing Reports of Campaign
  • What is ORM?
  • Why we need ORM
  • Examples of ORM
  • Areas to analyse in ORM ‚ÄĘ Search Engines ‚ÄĘ Blogs & Websites ‚ÄĘ Review Sites ‚ÄĘ Complaint sites ‚ÄĘ Social Media
  • Search Engine ORM Strategy
  • Autosuggestion & Related Searches
  • Search Engine Results
  • Image Search Results
  • Blogs & Websites ORM
  • Solutions for external websites
  • Complaint Sites ORM
  • Managing Reviews
  • Popular Review Sources
  • How to get Positive Reviews
  • How to respond to Negative Reviews
  • How to handle Fake Reviews
  • How to Manage Social Media ORM
  • Popular networks for ORM
  • Common ORM Issues
  • How to handle the issues
  • Action Plan for ORM Project
  • Tools for ORM
  • What is Inbound Marketing?
  • Why use inbound marketing
  • Know your Target audience (Buyer Persona) Analysis
  • Stages of Inbound Marketing
  • Types of Content
  • How to generate Ideas.
  • Content Marketing Strategy
  • Lead Generation Technique
  • Landing Page Designing
  • How to Close Customer
  • Customer Delight Stage
  • HubSpot Certification
  • Introduction to Analytics
  • Implementing Analytics Code
  • Setup of Conversion Tracking Code
  • Types of Reports
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversions Reports
  • Google Tag Manager
  • What is Google AdSense
  • How is Works?
  • Top AdSense Earners [Global / India]
  • AdSense Guidelines
  • Finding the Niche
  • Important Factors for AdSense Success
  • Types of AdSense Account
  • Applying for New Account
  • Create you first Ad
  • Ad Formats and Sizes
  • Bidding Models
  • Best Practices for Ads
  • Integrating Ads in Site
  • Blocking Sites & Categories
  • Reports Analysis
  • AdSense Optimization Tips
  • What is Affiliate Marketing?
  • How Affiliate marketing works
  • Types of Affiliate Networks
  • Top Affiliate Marketing networks
  • Affiliate marketing payment models
  • How to Find Profitable Niche
  • Develop your Affiliate Website/App/Property
  • Apply for Affiliate Marketing network
  • Amazon Affiliate Network
  • Integrating Amazon Products
  • How to promote Affiliate Products
  • Measuring Results on Affiliate sites
  • What is Freelancing?
  • How does freelancing works ?
  • Offline Freelancing Business
  • Registering Company
  • Initial Business Guidelines
  • Documentation & Quotes
  • How to manage clients
  • Online Freelancing networks
  • Create a Profile in
  • Optimizing your Profile
  • Create your Gig
  • Types of Gigs
  • Optimizing the Gigs
  • How to Price your Gigs
  • How to bid on projects
  • How to handle the clients
  • Project management tools
  • Asking for reviews from clients
  • What is YouTube Monetization?
  • What is YPP?
  • Eligibility Criteria for YPP
  • Most Popular Niches in YouTube
  • Top YouTube Channels
  • How to Select Niche
  • Types of Video Content
  • Guidelines for YouTube Publishers
  • How to apply for Adsense
  • Checking Advertising Revenue in YouTube
  • Reports in Google AdSense
  • Optimizing for YouTube Revenue
  • Google Ads Fundamentals
  • Google Search Advanced
  • Google Shopping Certification
  • Google Display Certification
  • Google Video Certification
  • Google Analytics Certification
  • Bing Ads Certification
  • Facebook Blueprint Certification
  • HubSpot Certification
  • Web Trainings Academy Official Certificate

What our Students Say about Us ?

Great trainer and the best part is that after finishing of the course if you have query he will clear the doubt and help you. In other institutes you can’t reach with the trainer after completion of the course, but...Read more

Meraj Khan

I was looking for an institute for learning digital marketing training and I found this Web Trainings Institute via internet and I've attended a demo class, before web training I've attended many more demo classes but the way Azhar sir...Read more

Ali Arshad

I can confidently say that Web Trainings Academy is the best academy for learning Digital Marketing course. It is a one-of-its-kind academy where students can not only get real-time scenarios for various aspects of digital marketing, but get a solid...Read more


I have attended demos in other digital marketing institutes in Hyderabad, but this institute is something special, detailed & practical way of coaching helped me to understand the indepth knowledge of digital marketing and thank you sir (Md Azharuddin) for...Read more

Epari SriKrishna

It was a great experience to learn Certified Digital Marketing Program at Web Trainings. Md Azharuddin sir way of teaching is very practical and simple that anybody can understand the utmost difficult concept very easily. He listens to your queries...Read more


My experience with Faculty is Very Immense, from the point of view to learn digital marketing. Faculty is a really a SEO Guru and by my heart I mean it. He has lots of patience and he goes the extra...Read more

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Certified Online Digital Marketing Course was last modified: April 2nd, 2020 by Mohammed Azharuddin