Ultimate Guide For The Instagram Hashtag Strategy That Can Be Used in 2021

A social media platform is a place where a person gets the opportunity to showcase their abilities. From posting pictures to sharing updates regarding routine life, a large group of the population is indulged in the usage of many of these platforms. One such platform is Instagram where the user can promote and establish their brand with the help of stories, posts or reels & can improve their Visibilty, reach, growth with the help of instagram hashtag strategy.

With the increased number of users, various features and updates are made available to make it more interesting. One such feature that we are going to take a look at is the hashtag feature of the Instagram platform. This is a platform that is used widely by the millennials, celebrities, and influential people.

Hashtags are one of the most used features which helps brands to appear in the explore tab of Instagram. Before understanding the Instagram hashtag strategy that has good performance it is necessary to take an in-depth look.

What Is a Hashtag?

A hashtag is a simple word that is written after the symbol of a pound (#) which can be made up easily through one or more words together in a single row but without adding space between them.

The purpose of the hashtag is to have mass attention and tag the content that is uploaded by the users on the social media platforms. Usage of the hashtags wisely can be a tedious task but can let you achieve a good round of followers if done properly.

Why Use Instagram Hashtag?

It is explained what hashtags are but the reality is that many people do not have any clear idea about the objective of using hashtags and the purpose they serve. They use it excessively without having any knowledge about its usage.

However, if these hashtags are used properly, strategically then these can serve as improved results massively for your social media platform. For a sensible usage of hashtags, it is necessary to find out the target of the hashtags. Given below are some points-

  • Purpose of the Instagram hashtags Strategy is to reach out to potential followers and customers.
  • It helps the accounts in gaining more visibility in the sector they are working in.
  • This is the perfect thing for making a video or picture viral on the social media platform.
  • Useful in searching on a specific topic and collecting all the information about a topic.
  • With the usage of hashtags, wide visibility can be gained and the potential target propel can find you easily which ultimately makes the interaction smooth.

How To Use Instagram Hashtag?

Although adding a hashtag to your content is quite straightforward and does not have any specific training yet the user should have a clear objective on the topic, they are going to talk which helps in deciding the hashtag that should be used. Given below are some tips on how to use hashtags sensibly.

  1.  Use Specific Words – this is the main criteria for everything because the viewers do not like lengthy, unrelated content. So, the hashtags that are used should be specific as well as short so that it is easy for them to follow up the thread.
  2.  Select According To The Sector Or Theme – it is not wise to fill the Instagram posts and the content with the hashtags that are not making sense with it.
    This will let the target audience lose interest in your content. Build-up strategy and content should be published with the related hashtags which will create an effective view in the mind of the audience.
  3. Control The Number Of Hashtags To Be Used – as we all know excess of everything is bad, so the number of hashtags should be balanced. Not too many, not too less.
    Usage of so many hashtags will create a view that there is a chance of spamming and so the audience will lose interest.
  4.  Search For The Hashtags With Metricool – many times it happens that it becomes quite stressful on choosing the appropriate hashtag when you are new to the platform.
    The solution to this is that a website of Metricool can be used to find out the appropriate and ongoing hashtags that can be used with the related content. Small strategic planning can help you gain visibility, attraction, and followers over the social media platform.

Tools For Creating Instagram Hashtag Strategy

Instagram hashtag strategy help in wading through numerous images, videos easily. Rather than sifting the friends’ photos for the correct hashtags you can find or create them with the instagram creating tools. Some of these tools are influencer marketing hub instagram hashtag generator, all hashtag, ritetag, instavast hashtag generator which can be used for making use of some sensible hashtags for the instagram content.


There are various options and features provided by Instagram to successfully promote and build content for your brand. The strategic usage of these can help the users achieve much more than they have imagined. It becomes easy for them to illustrate what their mind thinks and present their thoughtful ideas before the target audience successfully.
Hopefully, the above guide was useful in providing some tips on the sensible usage of hashtags to improve your brand image on the social media platforms like Instagram.

Ultimate Guide For The Instagram Hashtag Strategy was last modified: January 19th, 2023 by Md Azharuddin
Mohammed Azharuddin is Founder and Senior digital marketing trainer @ Web Trainings Academy. He has 16+ years of experience in training and digital marketing services.