In today's competitive business scenario getting listed on Google Maps and Search is very crucial for the sucess of organization. For past few years Marketers used Google Places to list on Google Search/Maps. Google Places is now changed to "Google My Business". I have upgraded my local business listing to…
Digital Marketing has been a buzzword in the marketing industry. Every large, medium and small businesses are utilizing the various channels of digital marketing to reach the target audience. One of the major challenges faced by business owners and marketers is to use a right marketing strategy for a specific…
According to eMarketer, demand-side platforms (DSPs) are used to transact over 83 % of all digital display revenue in the United States. In 2018, Google launched their DSP, Display & Video 360 (DV360), as a DoubleClick Bid Manager (DBM) development and as part of the Google Marketing Platform rebranding. In…
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