Online Digital Marketing course is designed to provide students with theory and practical knowledge of SEO, PPC, SMO, Email Marketing, ORM and Google Analytics. With our online course you will be able to develop a digital marketing strategy and promote a business using digital media channels.
Certified Digital Marketing Course Syllabus
[ppmaccordion] [ppmtoggle title=”Principles of Digital Marketing”]- Basics of Marketing
- What is Digital Marketing?
- Comparison of Traditional and Digital Marketing.
- Statistics of Digital Marketing
- Benefits of Digital marketing
- Latest Digital marketing trends
- Digital marketing platforms
- Digital Marketing strategy for websites
- Career opportunities in digital marketing
- Types of Websites
- Basics of HTML/CSS
- What is Java Script
- What is CMS?
- Why WordPress CMS?
- WordPress Installation on Server
- Understanding the Dashboard
- Changing the default Settings
- Installing and customizing themes
- Content management in WP
- Creating categories, pages and posts
- Adding a menu to the website
- Adding widgets to the website
- Installing useful plugins for site features
- SEO specific plugins
- Introduction to SEO
- How Search engines work?
- Search Engine Algorithms and Updates
- Google Webmasters Tools
- Keyword Research Process
- Competition Analysis
- On page Optimization strategies
- Off Page Optimization [Link Building Techniques as per 2015 standards]
- Local SEO Strategies
- Penguin & Panda update recovery process
- Reports and SERP Management
- Click here for detailed SEO Curriculum
- Online money earning strategies
- Success stories of online entrepreneurs
- Planning a website for Adsense
- What is Adsense?
- Types of Bidding
- Implementing Ads in a Website
- What is Affiliate Marketing
- Types of Affiliate Marketing
- Making Money using Affiliate Marketing
- Popular Affiliate Networks
- Introduction to Paid Marketing
- Google AdWords account and billing settings
- Types of Campaigns
- PPC Campaign Setup
- AdGroups and Keywords setup
- Bidding strategies
- AdRank, Quality Score Optimization
- AdWords Ad Formats
- Ad Extensions
- Shopping Campaigns
- Dynamic search campaigns
- Display Ads Campaigns
- Remarketing campaigns
- Mobile Apps marketing
- Video Marketing
- AdWords tools
- MCC Account
- AdWords Editor Tool
- Conversion tracking
- AdWords certification exam
- Click Here for PPC Training Syllabus
- Introduction to social media marketing
- Facebook marketing
- Facebook advertising
- YouTube marketing
- Twitter marketing
- Google+ marketing
- LinkedIn marketing
- Pinterest marketing
- Stumble Upon
- Document Sharing Site
- Click Here for SMM Training Syllabus
- What is Email Marketing
- Benefits of email marketing
- Basic terminology in email marketing
- Email Marketing Softwares
- Building email marketing strategy
- Building subscriber lists
- Designing Newsletters
- Types of Campaigns
- Reports and analysis
- What is Online reputation management
- Why business needs online reputation
- Case Studies of Brands
- Focus areas in ORM
- ORM strategy
- Tools for ORM
- Purpose of website analytics
- Tools for website analytics
- Installing Google Analytics in website
- Basic terminology and KPI’s
- Reporting and Analysis
- Goals and Funnels
- Segmentation and Filters
Benefits of Online Digital Marketing Training
- Learn the course @ comfort of your home/office.
- Free Access to Video backup, To recap the session anytime later.
- 8+ Years experienced trainer in Digital Marketing
- In depth concepts in various digital marketing techniques.
- Helps to Develop new digital marketing strategies.
- Study material for all Modules.
- Learn how to earn money from AdSense and Affiliate Marketing
- Google AdWords Certification Guidance and Help
- Live Project Exposure
Fill Form to Attend a Free Demo
[contact-form-7 404 "Not Found"]
Online Certified Digital Marketing Course was last modified: August 10th, 2016 by
