Name: Online Digital Marketing Course - Web Trainings
Brand: Web Trainings Academy
Rating: 4.8 (4045 reviews)

Become a Digital Marketing Professional

Introduction to Online Digital Marketing Program

This is the most comprehensive digital marketing course you can find anywhere online. 80+ hours of training, assignments, quizzes to help you understand and implement all concepts in the real-time world. We will cover concepts of WordPress, SEO, Local SEO, Google Ads, Social Media, Email Marketing, Analytics and more advanced topics.

Web Trainings Academy is pioneer in digital marketing education and offering the practical training as per industry standards. Our comprehensive Online digital marketing course will help you master the subject in theory and practical. Our course includes website designing, Search engine optimization, Search Engine Marketing (Google AdWords & Bing Ads), Social Media Marketing, Email Marketing, Online Reputation Management, Inbound Marketing, Money Making Strategies and more. We deliver the digital marketing training in classroom, video and online mode. We are offering both Weekdays and Weekends Classes for Digital Marketing.

We are offering Digital Marketing Training in Online and Video Programs. We believe in practical oriented training, so we help students with practical examples and assignments in training course. In Hyderabad many digital marketing institutes have been started recently due to boom in internet world, most of them without any experience in training. We are the oldest and best digital marketing institute in Hyderabad with years of training & industry expertise. We also provide 100% placements assistance for students for better career opportunities.

What you will learn from our Online Digital Marketing Course

Get a Job in Digital Marketing Industry
Earn Money from Affiliate Marketing/ Google Adsense
Work from Home as Freelancer
Grow your Business Online with Digital Marketing

Learn & Implement

Digital marketing course is developed with theory and practicals, so you can do every activity while learning it in course. You will learn about every topic in-depth and use the actionable assignments to implement the concepts in your project. The topics covered in the lesson can be applied to your own business or apply to your client business to generate traffic & leads.

28 Modules in 1 Digital Marketing Course

Domain & Hosting – Own your own domain and hosting
WordPress – Develop professional website in 4 hours with coding skills
SEO – Develop SEO strategy to rank your website on top ranking
Local SEO – Rank your local business on Google Local Results
Google Ads (PPC) – Pay Per Click Ads for your business
Display Ads – Create Display Ads to promote your business
Shopping Ads – Promote E-commerce website on Google
YouTube Ads – Promote products/services on YouTube platform
App Promotions – Promote your app using Organic & Paid techniques
Local Ads – Promote Local business on Google Platform
Bing Ads – Promote business on Bing Platform
Social Media Marketing – Promote business on social networks
Facebook – Promote business with Profile/Pages/Groups & Marketplace
Facebook Ads – Reach target audience with Paid Ads
Instagram – Sky rocket the business with Instagram strategies
Linkedin Marketing – Promote Business, Generate Leads and Get Hired
YouTube Marketing – Generate traffic and leads using videos
Twitter – LeverageTwitter marketing and advertising strategies
Quora – Write answers on Quora to build your authority in your niche.
Pinterest – Generate traffic with infographics and photos
Email Marketing – Build your own marketing lists with SendinBlue
Inbound Marketing – Develop a content marketing plan for business
Online Reputation Management – Manage your brand reputation online
Google Analytics – Measure your website traffic and improve the strategies

Make Money Online with Digital Marketing

Google Adsense – Make money online with Blog/ Website
YouTube Monetization – Make money with YouTube channel
Affiliate Marketing – Promote products and earn affiliate commissions
Freelance Business – Start freelancing on major freelance networks

Get Certified with Global Certifications

In our course you can learn about 10+ different certifications and attempt the exam with our step by step guidelines.

SEMRush SEO Certification
Google Search Ads Certification
Google Display Ads Certification
Google Shopping Certification
Google YouTube Certification
Google App Advertising Certification
Google Measurement Certification
Google Analytics Certification
Hubspot Inbound Certification
Facebook Blueprint Certification (Paid)

Who can do this Course ?

Freshers seeking a career in Digital Marketing
Working professionals who want to shift to digital marketing
Business owners & entrepreneurs who want to promote their business
Anyone who wants to Earn money online with different sources
Anyone who wants to Work from Home using Freelancing

Our Digital Marketing Course Syllabus

Digital Marketing Overview

Search Engine Optimization

Pay Per Click Ads

Shopping Advertising

Display Advertising

YouTube Advertising

Mobile Advertising

Google AdWords Certifications

Facebook Marketing

Video Marketing

Social Media Marketing

Email Marketing

Online Reputation Management

Inbound Marketing

Live Project

Google Analytics

Google AdSense

Affiliate Marketing

Freelancing

Personality Development *

* These sessions are bonus and conducted on every weekend after the regular class. These sessions cover various topics like Personal Development, Goal Setting, Financial Education, Business Strategies etc.

Attend a Live Demo

Listen a Recorded Demo

Listen to our in-depth Digital Marketing Demo which provide you A-Z information about Digital Marketing.

Online Digital Marketing Syllabus

Introduction of Digital Marketing

What is Marketing?
How we do Marketing?
What is Digital Marketing?
Benefits of Digital marketing
Digital marketing platforms
Traditional Vs. Digital Marketing
Defining Marketing Goals
Latest Digital marketing trends
Case studies of Digital Campaigns

Website Designing with WordPress

What is Website?
What is Domain Name
Types of Domains
Domain name suggestions
Premium Domains
Register a Domain Name
Web Hosting Concepts
Domain/Hosting Business
Types of Websites
HTML, CSS and Java Script
Popular CMS
What is WordPress
Benefits of using WP
WordPress Installation
Admin Interface Basics
Default Settings in WP
Types of Themes
Theme Settings and Customization
Managing Themes
Content management in WP
Categories, Tags and Posts
Pages and Sub Pages
Custom Content Types
Adding a menu to the website
Plugins and Widgets
Using Plugins in Site
Adding widgets to the website
The Best Plugins in WP
Practical WordPress Project Example

Fundamentals of Search Engines

Fundamentals of SEO
How the search engine works?
Components of Search Engines
Google Algorithms
Google Results Page
Major & Minor Algorithm Updates
Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
Recent Changes in Search Algorithms

Keyword Research & Competition Analysis

Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Business Analysis
Product/Services Categorization
Google Keyword Planner Tool
In-depth Analysis with Keyword Planner
Other Keyword Tools
Competition Analysis
Manual Competition Analysis
Paid Competition Analysis tools
Finalizing the Keywords List

Onpage Optimization

Introduction to On page
On page Analysis Methodology
Fundamental On-page Factors
Domain name in SEO
Importance of HTTPS
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Content Optimization
Heading optimization
Internal Links
Image Optimization
Social Signals & Footer

Technical Onpage SEO

Website Speed Optimization
Speed Analysis Tools
Sitemaps Generation
Robots.txt File
URL Redirecting Techniques
Canonical Links
Rich Snippets
New Updates in On page.

Google Search Console

What is Search Console
Features of Search Console
Site Verification Process
Location Targetting
Search Performance Tool
Link Analysis Tool
Manual Actions
Sitemaps Tool
Fetch as Google Tool
Crawl Errors Analysis
The Latest updates in Search Console

Local SEO Strategies

What is Local SEO?
Importance of Local SEO
Submission to Google My Business
Optimizing the GMB Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local Submissions
Google My Business Analytics

Recovery Process & Reporting

Algorithm Recovery Process

Types of Penalties
Manual Actions
Apply for Reconsideration
Algorithm Update Recovery Method
Compare the Before/After date
Panda recovery process
Penguin recovery process
Mobile friendly update
How to use DisAvow Tool

Reports Analysis

Google Analytics Reports
Search Console Reports
Website Position Analysis
Website Monthly Reports
Backlinks Reports
Paid Tools for monitoring

Google Ads - Pay Per Click (PPC) Campaign

Introduction to Paid Advertising
Google Ads Account setup
Interface Tour and Billing Settings
Account Structure
PPC Campaign Settings
Ad Group setup
Keyword Match Types
Keyword Research Tools
Ad Formats & Guidelines
Ad Extensions
Understanding Ad Auction
What is Quality Score
Factors to improve Quality Score
Actual CPC Calculation
Types of CPC’s
Bidding strategies
What is Conversion?
Implementing conversion tracking
Calculating ROI
What is DSA ?
Create a DSA Campaign?
Segments and Filters
Search Terms and Ad Auctions
Customization Tools
Generating Reports

Google Ads Express

What is Ads Express (Smart Campaign)
Benefits of Smart Campaign
Creating Campaign for Local Results
Bidding & Budgets Setup
Ad Creation
Reports

Display Advertising & Remarketing

Display Ads

What is Display Advertising
How Display Ads Works
Creating a Display Campaign
Bidding Strategies
Targeting Option in Display Network
Exclusion options
Ad Formats and Sizes
Conversion Tracking
Display campaign reporting

Remarketing Campaign

What is Remarketing?
Benefits of Remarketing Strategy
Types of Remarketing Audience
Building Remarketing List
Building Custom Audience List
Creating Remarketing Campaign
Remarketing Ads Design
Dynamic Ads
Remarketing Lists for Search Ads (RLSA)

Google Shopping Campaign

What is Shopping Campaign

Google Merchant Center account
Creating Business Store
Types of Product Feeds
Product Feed Properties
Dynamic Product Feeds
Creating a Shopping Campaign
Defining Product Groups
Monitoring Campaign
Reports of Shopping Campaign

Mobile Marketing Strategies

State of Mobile Usage
Benefits of Mobile Marketing
Mobile Marketing Goals
App Creation Strategy
App Optimization Service (AOS)
Universal App Campaign
Call Only Campaign
Conversion Tracking
Reporting in Mobile Ads

YouTube Ads (Video Marketing) & Advanced Features

Importance of Video Marketing
Types of YouTube Ads
Location Targeting
Bidding Strategies
Automatic Targeting
Adgroups Setup
Targeting Options in Video Ads
Types of Ad Formats
Ads Cost Options
Measuring the Results of Campaign
Conversion Tracking

Advanced Features

Google Account Access
Access Levels
My Client Centre (MCC)
Google Ads Editor
Export / Import Details
Shared Library Features

Introduction to Bing Ads

Introduction to Bing Ads
Creating Bing Ads Account
Bing Ads Campaign
Exporting the Campaigns
Generating Reports
Bing Ads Certification

Facebook Marketing & Advertising

Introduction to SMM

What is Social Media?
Benefits of using SMM
Social Media Statistics
Goals of Social Media Marketing

Facebook Marketing

Types of Facebook Account
Personal Account Setup
Facebook business page setup
Types of Business pages
Cover Photo/Video Design
Page Settings & Options
How to Increase Facebook Likes
Facebook Content Strategy
Types of Posts and Statistics
Examples of Creative Posts
Designing FB Posts
User engagement metrics
Facebook Insights
Facebook Groups
Facebook Apps

Facebook Advertising

What is Facebook Ads
Types of Objectives
Popular Ads Campaigns
Defining Target Audience
Types of Targeting
Bidding & Budget Settings
Types of Ads
Designing FB Ads
Setup of Facebook Pixel
Conversion Tracking Pixel
Remarketing Strategy
Reports & Analytics

Twitter Marketing & Ads

Twitter Marketing

What is Twitter?
Benefits of Twitter
How brands use Twitter
Customizing the profile
Profile Photo & Header Image
Types of Tweets
Content strategy for Twitter
How to increase Followers
Post your First Tweet
Analysis of Big Brands
What is HashTag?
Hashtags and its uses
How to use Trending #Tags
Tools for Twitter marketing
Twitter Analytics

Twitter Ads

Setup Twitter Ads Account
Types of Campaign
Create your Campaign
Followers Campaign
Traffic & Conversion Campaign
Targeting Options • Bidding & Budget
Twitter Ad Format
Image Ads • Video Ads
Twitter Cards
Conversion Tracking
Measuring Results (KPI’s)
Remarketing Strategy
Targetting Remarketing Audience

YouTube Marketing (Video Marketing)

What is Video Marketing
Statistics of Video Marketing
Creating Channel in YouTube
Customizing the YouTube Channel
Types of Video Formats
Create video marketing strategy
Upload the First Video
Video Optimizing Tips
Video Settings
Cards, End Screens & Sub Titles
How to use Playlists
YouTube Creator Studio
Features of Creator Studio
YouTube Analytics
Increasing Subscribers
Understanding copyrights and spam

LinkedIN Marketing & Ads

LinkedIn Marketing

What is LinkedIn?
Benefits of LinkedIn Network
Create a LinkedIn profile
Optimizing the profile
Skills and Endorsements
Creating new connections
Posting content in profile
LinkedIn Groups
Finding Jobs on Linkedin
Creating company page
Customization of page
Posting on LinkedIn Page

LinkedIn Ads

Why LinkedIn Ads
Types of Campaigns
Creating a Campaign
Bidding & Budget
Target Audience Settings
Types of Ads
Leads Generation Campaign
Conversion Tracking
Creating a Remarketing Campaign
LinkedIn Ad Reports

Instagram Marketing

What is Instagram
Instagram statistics
How Brands use Instragram
Creating Instragram Account
Types of Instagram Accounts
Linking Instagram with Facebook
Tour of Instagram App
What works in Instagram
Types of Content (Posts & Stories)
Post Designing Tools
Stories & Highlights
Importance of Hashtags
How to use Hashtags
Popular Tools for Instagram
Engagement Metrics
Instagram Analytics
Instagram Ads
Types of Campaign
Creating your Campaign
Measuring Results

Pinterest Marketing

What is Pinterest?
Pinterest Statistics
How brands use Pinterest
Creating a Pinterest Account
Types of Accounts
Customizing the Profile
Pinterest Strategy
Boards on Pinterest
How to manage boards
Pins and Links
Generating Engagements
How to use InfoGraphics
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics
Advertising options on Pinterest

Quora Marketing & Advertising

Quora Marketing

What is Quora?
Quora Statistics
Benefits of Quora Marketing
Top Quora Users & Brands
Creating Quora Account (Personal/Company)
Optimizing the Quora Profile
Following Topics & Users
Understanding the Quora Policies
How to Answer the Questions
Engaging with Users
How to Increase Followers
Quora KPI’s
Quora Stats Tool

Quora Ads

Creating Quora Ads Account
Types of Campaigns
Types of Audience Targetting
Bidding & Budget Settings
Types of Ad Formats
Implementing Conversion Tracking
Remarketing Integration
Types of Remarketing Audience
Creating a Remarketing Campaign
Measuring Results of Campaign

Slideshare Marketing

What is Slideshare?
Benefits of Slideshare
Create Slideshare Account
Optimizing the Profile
Top Slideshare Profiles
Document Creation Strategy
Types of Documents
Creating Documents
Optimizing Document
Embedding Documents in Website
Engagement Metrics
Slideshare Analytics

Email Marketing Strategies

What is Email Marketing?
Importance of Email Marketing
Popular Email Marketing Software’s
Email Marketing Goals
Introduction to Mail Chimp
MailChimp pricing structure
Account setup and settings
Email marketing strategy
Creating a Subscriber List
Integration of Forms in Site
Import subscribers in list
Types of Email marketing campaigns
Email Marketing Campaign
What is Newsletter
Design a Newsletter
Analysing Reports of Campaign

Online Reputation Management (ORM Strategies)

What is ORM?
Why we need ORM
Examples of ORM
Areas to analyse in ORM
• Search Engines
• Blogs & Websites
• Review Sites
• Complaint sites
• Social Media
Search Engine ORM Strategy
Autosuggestion & Related Searches
Search Engine Results
Image Search Results
Blogs & Websites ORM
Solutions for external websites
Complaint Sites ORM
Managing Reviews
Popular Review Sources
How to get Positive Reviews
How to respond to Negative Reviews
How to handle Fake Reviews
How to Manage Social Media ORM
Popular networks for ORM
Common ORM Issues
How to handle the issues
Action Plan for ORM Project
Tools for ORM

Inbound Marketing Strategies

What is Inbound Marketing?
Why use inbound marketing
Know your Target audience (Buyer Persona) Analysis
Stages of Inbound Marketing
Types of Content
How to generate Ideas.
Content Marketing Strategy
Lead Generation Technique
Landing Page Designing
How to Close Customer
Customer Delight Stage
HubSpot Certification

Google Analytics Reports

Introduction to Analytics
Implementing Analytics Code
Setup of Conversion Tracking Code
Types of Reports
Audience Reports
Acquisition Reports
Behaviour Reports
Conversions Reports
Google Tag Manager

Online Money Making with Google Adsense

What is Google AdSense
How is Works?
Top AdSense Earners [Global / India]
AdSense Guidelines
Finding the Niche
Important Factors for AdSense Success
Types of AdSense Account
Applying for New Account
Create you first Ad
Ad Formats and Sizes
Bidding Models
Best Practices for Ads
Integrating Ads in Site
Blocking Sites & Categories
Reports Analysis
AdSense Optimization Tips

Money Making with Affiliate Marketing

What is Affiliate Marketing?
How Affiliate marketing works
Types of Affiliate Networks
Top Affiliate Marketing networks
Affiliate marketing payment models
How to Find Profitable Niche
Develop your Affiliate Website/App/Property
Apply for Affiliate Marketing network
Amazon Affiliate Network
Integrating Amazon Products
How to promote Affiliate Products
Measuring Results on Affiliate sites

How to do Freelance Projects (Freelancing Concepts)

What is Freelancing?
How does freelancing works ?
Offline Freelancing Business
Registering Company
Initial Business Guidelines
Documentation & Quotes
How to manage clients
Online Freelancing networks
Create a Profile in Fiverr.com
Optimizing your Profile
Create your Gig
Types of Gigs
Optimizing the Gigs
How to Price your Gigs
How to bid on projects
How to handle the clients
Project management tools
Asking for reviews from clients

Money Making with YouTube Monetization

What is YouTube Monetization?
What is YPP?
Eligibility Criteria for YPP
Most Popular Niches in YouTube
Top YouTube Channels
How to Select Niche
Types of Video Content
Guidelines for YouTube Publishers
How to apply for Adsense
Checking Advertising Revenue in YouTube
Reports in Google AdSense
Optimizing for YouTube Revenue

10+ Course Certifications

Google Ads Fundamentals
Google Search Advanced
Google Shopping Certification
Google Display Certification
Google Video Certification
Google Analytics Certification
Bing Ads Certification
Facebook Blueprint Certification
HubSpot Certification
Web Trainings Academy Official Certificate

Why Join Digital Marketing Course @ Web Trainings

Top Institute with Dedicated Training & Digital Marketing Agency Services.
Pioneer Digital Marketing Institute in Hyderabad since 2008
Award Winning Institute (Radio City Icon Awards 2019 – Best Digital Marketing Institution)
Digital marketing course in Hyderabad with 100% Job Assistance
Regular job updates by Email & Whatsapp group.
14+ years experience faculty & Other Industry Experts
Digital marketing course with Internships
Live project work
Weekly project assignments.
Backup sessions for missed classes / Revision Sessions.
Complete Google/Bing/HubSpot certification guidance & mock exams
Complete study material on daily basis
Free Digital Marketing e-books and guides
Digital Marketing interview questions & Mock interviews
Resume preparation help
Practical & job oriented sessions
Digital marketing updates as per changes in all networks
Dedicated Lab and Lab Assistance
Support after completion of coursea
Help in Online money earning strategies
Support via Whatsapp Group

What our Students Say about Us ?

Very happy to take the course One of the best institutes of Digital Marketing is Web Training Academy in Hyderabad. Azhar sir provides good Quality of knowledge. He's just too good in his field. I feel very happy to take...Read more→

Mohammed Sameer

Highly recommended for someone new to the digital marketing Web Trainings Academy is one of the best training institutes to learn digital marketing in Hyderabad. I am thankful to Mr. Azharuddin, sir, Who helped me with digital marketing as well...Read more→

Ziya Ahmed

MR AZHAR SIR is always ready to answer your queries I'm one of the students at the web training academy. My overall experience with this institute is that I joined here with zero knowledge. After completing my course, I have...Read more→

Adnan Bin Ali

Course is Scheduled in Systematic Way ★★★★★ When I joined this digital marketing Institute, I realized that I made a correct decision and choose the correct institute to Pursue my Digital marketing course in hyderabad. With complete support during training...Read more→

Aamir Saleh

Amazing learning experience I would like to say thank you to Mohammed Azharuddin sir for teaching Digital Marketing course so well that will absolutely differentiate us from other students. I enjoyed the course, they provided me with lots of insight...Read more→

Mohit Vilasrao

Mr Azharuddin sir is excellent in subject After joining in Web Trainings for the course of digital marketing I realize that I taken a wise decision in my career by selecting this institute. Our trainer Mr Azharuddin sir is excellent...Read more→

Shaik Yaseen

I got the platform to learn Digital Marketing. I was interested in Digital Marketing from a very long time. I wanted to take up the digital marketing Course in hyderabad which will give me the opportunity to enhance my Skills....Read more→

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Jame Bahera

100% Training Beyond Expectations I'm from Mechanical back ground, but I am very passionate about #Digital Marketing. While I was searching for the best institute in Hyderabad. I went to so many institutes, I attended all the demo lectures but...Read more→

Sai Kiran

Great trainer and the Best Mentor I have ever met When I joined, the concept of digital marketing was unknown for me. But Mr. Md Azhar taught me in a manner like he is a GURU of Digital Marketing. I...Read more→

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Web Trainings is doing an awesome job Humour works well when it comes to learning. A fun way to learn Digital/Social basics.Spreading awareness about the power of social media is very important and relevant in today’s day & age and...Read more→

Yamini Chowdary

Certified Online Digital Marketing Course was last modified: March 28th, 2023 by Mohammed Azharuddin