If you are planning to understand the digital marketing industry and the scope of digital marketing in India, you are on the right blog. In this blog, I will cover topics of the digital marketing industry, various job and business opportunities, the salary range for the digital marketing industry, and more.

Today’s generation is a digital generation. Before we understand the scope of digital marketing in India, let us first understand this industry. Digital marketing is a marketing strategy to promote products/services online. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable to digital marketing.

In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, which is one of the most widely used devices globally, which allowed companies to reach a mass audience with TV ads.

Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which has given birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

To understand the scope of Digital Marketing in India, we must understand its advantages and how it can be sustained over a period of time until we get a new generation of communication.

Digital Marketing Usage Statistics (2024) 

Internet Users:

As per data of statista as of December 2022, 75% of the world population is using the Internet. (i.e) more than 5 Billion Users. Of these users, 4.28 are unique mobile users & 4.14 are active social media users.  The total number of users on the internet in 1995 was less than 1% of the world population. This shows the growth of digital marketing in the last several years.

As per the latest Google Report, India has the potential to reach up to $100B  in online e-commerce. With evolving customers from various demographics and locations, we have a huge growth prospect in digital sales. Report

Top 5 Internet Users by Country 


India has surpassed the USA in the total number of users, with the emergence of Reliance Jio, India has seen a great increase in internet users, which gives more scope for digital marketers to reach the target audience. As of 2024, the total digital users in India are 881.25 million users.

Mobile Phones:

Most of the users globally today use mobile phones for communication. As per a report 4.14 billion unique mobile phone users globally.  Today’s majority of mobile phones are smartphones with internet access, which allows customers to connect with businesses anytime & anywhere.

Targeting the Audience:

In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Most of the marketing methods were aimed @ mass marketing of the product. Today with digital marketing we have so many customised & personalised methods to target the audience exclusively.

Ex: Today we can reach an audience by Location, age, gender, education, interests, personal information, etc. In fact, we have many advanced strategies to target a very specific audience.

Why Companies Use Digital Marketing

Easier And Quicker To Accomplish

If you run a small company with limited funds, it is not enough to invest in traditional forms of advertising. Having company flyers printed is a time-consuming and costly endeavor in and of itself. However, with digital marketing, even a tiny company can get started right away. You may attempt any digital advertising after doing the necessary research.

Majority of  the Market is Online

In 2019, there were 4.3 billion people throughout the world who had access to the Internet. Promoting on the Internet is the way to go if you want to attract clients. People are curious about your Company once they hear about it. Someone is looking for you online to verify your authenticity. People are less likely to buy from you if they cannot access information about you on the Internet.

Return On Investment that is Greater

There is a widespread belief among companies that internet advertising, whether paid or unpaid, yields superior results. Since most of your clients are found online, you have a better chance of increasing your conversion rate or ROI. You can create a plan to close the sale by identifying your ideal consumers.

That’s What the Competitors are Doing

The same may be said of your competition. They’re also making a name for themselves online and drawing additional customers to their site. You may use this information to develop a plan to attract more clients to your website than your rivals. Marketers may employ digital marketing tools for online marketing platforms that are readily accessible online. Many of these resources may be used by companies to spy on their rivals. You will learn all the tactics they use to build their brand.

Communication with Clients

You need to cultivate connections with your clientele, which is another justification for embracing digital advertising. Digital marketing relies heavily on customer service. It implies that salespeople go out of their way to help clients by responding to their questions and concerns about a product and encouraging them to buy from that Company again. Establishing trust with your target market is crucial to your Company’s success.

Promote Your Brand and Help it Grow

With digital marketing, Companies will have a better opportunity to connect with their target audience. A website is a great way to introduce your Company to potential consumers and explain how you can meet their requirements.

Earnings Are Higher Than Average

Digital marketing, in contrast to more conventional methods, generates more money because of its better conversion rate and return on investment. The even better news is that internet marketing may help you advertise your Company with less budget.

Scope of Digital Marketing in 2024 (New Stats)

As we know the digital marketing industry is growing, which brings more opportunities to professionals in this industry. following are opportunities available for professionals. To start a career in digital marketing one must have good soft skills and technical skills. As more businesses and technology join the digital marketing sector, annual trends arise and then quickly become outdated. We see a few themes impacting this area through 2024 and beyond.


Analyzing the results of a digital marketing campaign usually happens afterward. For instance, marketers will release a piece of content and evaluate its performance a few weeks later. True, it’s useful, but real-time analytics are already making waves in digital advertising. Using real-time information, businesses can tailor their messages to specific demographics of customers and react to campaigns in a flash.

Prominent Users of Social Media

Marketers across industries are reaching out to social media influencers to build their businesses. Because people have more faith in their peers than they do in corporations, this kind of digital advertising is catching on quickly. In 2024 and beyond, more businesses will use these influencers to boost revenue.

Artificial Intelligence

By analyzing user data, digital marketers may further personalize the consumer experience using artificial intelligence (AI). Companies may learn much about their consumers and their ideal audience via AI.

Fusion of Augmented and Virtual Reality

Marketers will keep using AR and VR in their plans to raise product profiles and meet consumer demand. Companies like Starbucks, Nivea, and Volkswagen have launched successful augmented reality (AR) and virtual reality (VR) campaigns to provide customers with more meaningful interaction with their brands and products.

Scope of Digital Marketing after Covid-19 

We have seen a dramatic increase in Work-from-home (WFH) jobs due to the COVID-19 pandemic. Due to Covid-19, many companies are shifting towards digital marketing for advertising and marketing. We can expect a great demand for digital marketing specialists across India once the economy is restored to a normal level.

The demand for digital platforms has increased as per some reports. 50% more time is spent by users on social media. This gives are great opportunity for companies to target these specific users. Many individuals are now shifting towards GIG-based work (Freelance). Demand for quality freelancers has increased due to many restrictions on offline activities.

Various Job Profiles in Digital Marketing

The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specializations so you will have different options to start your digital marketing career.

Junior & Mid-Level Career Options

  • Digital Marketing Intern
  • Digital Marketing Executive
  • SEO Executive
  • Link Building Specialist
  • Social Media Specialist
  • Google Ads Specialist
  • PPC Specialist
  • Email Marketing Specialist
  • Web Analyst
  • Online Reputation Executive
  • Content Marketing Executive

Higher Level Digital Marketing Job Titles

  • Digital Marketing Strategist
  • Digital Marketing Manager
  • Social Media Manager
  • Digital Marketing Head
  • Paid Advertising Manager
  • Digital Branding Head

What You Can Do As a Digital Marketer

Digital marketers are renowned for their skill in establishing meaningful relationships with prospective clients using creative digital advertising methods, email campaigns, and engaging social media postings. As a Digital Marketer, you’ll also need to consider the following.

  • Digital marketing strategy development, including search engine optimization (SEO) and search engine marketing (SEM), then content, email, and social media marketing.
  • Study emerging forms of online media and maintain familiarity with current digital trends in the Company’s service.
  • Study the efficient return on investment through communicating with customers, other networks, and affiliate partners for reporting and analyses.
  • Monitor the efficacy of websites by doing keyword research and generating web statistics reports using various technologies.
  • Negotiate the most excellent price for customers with media distributors.
  • Take charge of your lead-generating database’s contact management.

Salaries Digital Marketing Professionals in India:

In India, the average salary of Digital Marketing professionals is Rs 4,00,000 per annum. For interns/freshers realistic salary range of digital marketing professionals will be between Rs 2,00,000 to Rs 4,00,000 per annum. As the candidate gains experience in the field, the salary hike can range between 25% to 75% annually depending on the skillset and technical ability of the candidate. Most of the candidates with 2+ years of experience can get a salary between Rs 3,60,000 to Rs 6,00,000 per annum based on company norms.

Experienced professionals who are upgrading skills with digital marketing can expect a 20-30% hike by adding the digital marketing skillset & certifications.

Apart from the above list, there are more specialized job roles to choose from digital marketing. This data shows that there is a very good scope of digital marketing in India for candidates seeking jobs.

Scope of Digital Marketing in Online Business:

1. Become a Professional Blogger:

Many Digital Marketing professionals choose full-time blogging as their career choice. With dedication and hard work, many professionals are now successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies. Most bloggers can earn in the range of $100 to $1000 per month with 1-2 years site. Top Celebrity bloggers earn upwards of $10,000 per month.

2. Earn with Affiliate Marketing & AdSense:

You can start your blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques. Most professionals develop micro niche websites focusing on specific topics to generate quality traffic.  Study our in-depth Affiliate Marketing Guide.

3. Start Freelancing Services:

Freelancing is the concept of offering your services to clients as an individual. Sitting at your home/office you can build your clients globally. Many online freelancing services like fiverr.com, freelancer.com, etc are great platforms to start a freelancing career.

4. Start your own agency:

If you have experience in managing a business & have resources and contacts. You can start your own full-time digital marketing agency. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing.

5. Become a YouTuber:

You can choose to become a full-time YouTuber in a selected niche. You need to focus on the quality of content and building your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube monetization.

6. Start your Dropshipping business:

Drop shipping is a business model in which you can sell products online to customers without owning the inventory physically with you. Generally in this business, you need to develop an e-commerce website in Shopify and select your products based on your research. Then you connect your store with manufacturers and online retailers from China from Ali Express.

All the product prices are marked up and when you sell a product, the manufacturer will directly send the product to the customer and you make a profit.

7. Future Scope of Online Careers for Professionals/Students

If you learn digital marketing you will open a door to many new online opportunities while studying or working in your present job. As per industry statistics many digital marketers have built their personal brand by becoming an influencer in a selected niche. Students can work part-time online for various digital marketing agencies.

8. Scope as Trainer or Coach

If you are passionate about teaching have prior teaching experience and really love to share your knowledge with others, you can build a great career as a Digital Marketing Trainer/Online Coach. To become a quality trainer you must develop an in-depth practical understanding of each topic and work on real-time projects before delivering training. Become an online or classroom trainer only after you get adequate amount of experience with all the technologies.

Note: We never recommend freshers to become a trainer because without experience teaching will be a nightmare for students.

Who Can Learn Digital Marketing

Now that you have an idea of what a Digital Marketer does, it’s time to learn the fundamental abilities required of one.

  • Able to analyze data and create effective methods for diagnosing it.
  • Excellent skills in both keyword research and application to writing.
  • A strong command of the English language and outstanding writing and communication skills are essential for producing work of the highest quality.
  • Ability to engage customers by determining who they are and how best to speak to them.
  • Ability to use search engine optimization (SEO) tools effectively, such as SEMrush, Google Trends, Keyword Planner, etc.

How to Get a Digital Marketing Job?

Getting into the field of digital advertising is a fantastic decision. There is a growing need for digital marketers around the world. The pay is competitive (with experience), and you can work independently as a freelancer or for an established digital marketing agency.

  1. Developing your abilities should be your primary focus as you enter the workforce. Learning digital marketing is not a “single thing” you can do to become proficient in the field.
  2. If you want to make a good living in digital marketing, you need to master all of the subfields that make up the field.
  3. Building your website is a great way to gain experience with digital marketing. Make a weblog and start posting articles. Invest some time learning SEO before moving on to paid advertising channels like Facebook and Google.
  4. Take advantage of the chance to join a successful digital marketing agency if it presents itself. Working on multiple projects alongside industry professionals will provide you with invaluable experience.
  5. Begin your career as a freelancer in digital marketing if you aspire to work for yourself or launch your own Company, and work your way up to more demanding projects as your client base grows.

Digital Marketing Trends in 2024

Keeping up with modern trends in digital marketing may be challenging due to the constant changes in technology, algorithm upgrades, and associated tools. Search engine optimization (SEO) helps with both visibility and organic traffic. An effective pay-per-click (PPC) marketing strategy may increase sales. But how do you decide where to direct your attention? Here are some developments in online advertising that we expect to see before 2024.

  • Short Videos
  • The Metaverse
  • Form-First Data Gathering
  • Visual Search
  • Google Verified Listings for Local SEO
  • Google Analytics
  • Automated & Smart Bidding in Google Ads
  • Voice Search
  • Real-Time Messaging Platforms
  • Online Reviews

Top Digital Marketing Tools in 2024

The use of content marketing tools can improve content quality and streamline processes, saving you time and money. They may provide you with ideas for blog posts, aid in communicating with your target audience, encourage site visitors to take action, and more. How well you use these content marketing tools will significantly impact your career as a digital marketer.

The Top 10 Tools for Digital Marketing

  • ChatGPT & Bard
  • Mid Journey
  • HubSpot
  • ClickUp
  • Trello
  • Yoast SEO
  • Ahrefs
  • Canva
  • Google Analytics

Pros and Cons of a Career in Digital Marketing

Digital marketing Pros

Making Use of Skills:

To succeed in today’s job market, you need more than technical know-how; companies also seek employees with interpersonal abilities. These abilities are valuable in the workplace and may help you go through the ranks.

Adaptable Workplace:

It might be challenging to transition into a new area if you are already an expert. Anybody may do digital marketing without any formal education or experience. Ability development and skill acquisition are simplified.

Changing Market:

People want stability in the workplace along with a paycheck. Many individuals are drawn to fields like technology and biomedicine, where they may constantly learn new things. The discipline of digital marketing is very young and is rapidly expanding. There is always more to know if you’re dedicated to growth.

Obtaining Financial Success:

There are a lot of digital marketing job openings since the demand for entry-level positions in this field is high and expected to rise. Freelancing and other forms of remote employment are becoming standard methods to make a living in this industry.


Digital marketing, in contrast to more traditional forms of advertising, is an artistic endeavor. For those with a creative bent, the field of digital marketing offers a wealth of employment opportunities. In addition to writing, audio and video creation are other in-demand skills in the digital marketing industry and provide entry-level opportunities. Artistic types may also develop marketing plans and new methods to connect with customers.

Digital Marketing Cons

Continuous Improvement And Adaptability:

As with every field of study, digital marketing has pros and downsides. Lack of marketing expertise, sloppy execution, and originality are a few examples.

Strenuous Rivalry:

While Digital Marketing has many benefits, it also faces stiff competition. This is a wonderfully creative area but can also be quite tricky. One of the primary objectives of digital marketers is to have their client’s website or page rank highly in search engine results.

How to stay updated with Digital Marketing News and Trends

A few valuable methods are outlined below for keeping abreast of the rapid evolution of digital culture.

● Follow Google Blogs and updates.

● Follow Digital Blogs or Webmaster Blog

● Be Active on Search Engine Journal

● Search Engine Land

Attend a Free Demo Session to learn more about Digital Marketing 

Learn digital marketing course in Hyderabad from industry pioneer. Our digital marketing course consists of 25+ Modules & 10+ Certifications. Apply for a Free Demo using the below form.

Scope of Digital Marketing Globally

Future Scope of Digital Marketing in India 2024 was last modified: December 29th, 2023 by Md Azharuddin
Mohammed Azharuddin is Founder and Senior digital marketing trainer @ Web Trainings Academy. He has 16+ years of experience in training and digital marketing services.

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