Search Engine Marketing (SEM) Course Training

Search Engine Marketing(SEM ) is process of generating traffic to a website by advertising on search engines. This is often called as Pay Per Click Advertising(PPC). In this marketing technique various companies bid for keywords. The cost of single keyword can be between Rs 1 - Rs 300 or more, based on the competition and business. And advertiser who pays more will appear top on the Top 1 Ranking in Sponsored Results. SEM will be very useful for increasing the traffic to your website instantly. In our sem course we will be teaching in depth about GOOGLE ADWORDS.

SEM Course Modules

• Introduction to Search Engine Marketing
• Introduction to Google Adwords, Yahoo Internet Marketing, MSN Adcenter
• Keyword Research and Analysis
• Competition Research
• Pay Per Click (PPC)
• Click Through Rate(CTR)
• Content Targeting and placements
• Creating and Managing Campaigns
• Keyword Bidding and Budget
• Website Optimizer Tools, Ads Preview Tool
• A/B Testing
• Conversion Tracker
• Landing Page Creation / Optimization
• ROI & Increasing Conversions
• Campaign Optimization Tool
• Analysis of Website Statistics using Google Analytics
• Troubleshooting and Diagnostics of Campaign

SEM Course Enquiry

Duration	10 Hours
Training Method	Normal Track, Fast Track and Weekends Classes
Fees	GET SEM COURSE FEE DETAILS
Registration	CALL 9966557920 - 9052425444 TO REGISTER YOUR SEAT