Internet & Search Engine Basics

• Basics of Domain Names
• Search engines and directory
• How the search engine works
• Page Rank and Its Importance
• Understanding the SERP
• Using Search Operators
• Google Web Masters Tools
• Yahoo Site Explorer

Offsite Optimization

• Submission to search engines
• Directory Submissions
• Forum and Blog Signatures
• Press Releases & Blog Reviews
• Social Bookmarking and Networking
• Article & Video Submissions
• Types of Linking Methods
• Linking Building Methodology
• Paid Links Vs Free Links

Keywords Research and Analysis

• Keywords Basics
• Types of Keywords
• Keyword research
• Keywords Analysis tools
• Competition analysis
• Finding the good keywords
• Localized Keywors Research

Reports and Management

• Installing and using Google Analytics
• Basics of Google Analytics
• Visitors Trending
• Traffic Sources Analysis
• Keyword Analysis
• Creating Goals
• Automated Reports Generation

Onsite Optimization

• Basics of onstite optimization for seo
• Importance of Filename in seo
• Preparing Title Tags in page
• Preparing Meta Tags in page
• Copywriting and SEO Copywriting.
• SEO Snippets, header and footer optimization
• Creating an txt, xml sitemaps
• Creating seo optimized content
• Image tag optimization.
• Restricting the protect area of website
• Sitemap Generation Tools

Search Engine Marketing Basics

• Search engine marketing basics
• Intro to Google Adwords
• Campaign Management
• Introduction to PPC
• Creating Ads in Adwords
• Basics of Affliate Marketing

Useful SEO Topics

• Indepth Competitor research
• Black Hat SEO techniques
• Localization and  Languages
• Site search functionality
• Removal of Virus from Website