Google Analytics Training

Having web site statistics is one thing, understanding what they mean and what you should do with them is another thing altogether. If what you want is to get into the nitty-gritty, reams of information are available to you. If, however, what you’re really looking for is a quick, easy-to-understand explanation of analytics and why you should care. This web analytics course if for you.

Google Analytics is a powerful tool for measuring the success of your web site, your marketing efforts, and your products and services. With that in mind, we strive to give you all of the knowledge required to analyze your site reports and statistics. In our analytics course we explain what each of the reports means, in the grand scope of your business. Where it’s appropriate, we tell you how these reports apply to our personal web sites; and where it’s not, you’ll find both fictional examples and examples of real companies that use Google Analytics.

Benifits of Google Analytics

Website owners can track their website reports
SEO professionals can get indepth statistics of their campaign
Increase the ROI with proper bidding for various keywords
Understand the user behaviour and how users use your website
Set goals for website and increase the conversations.

Google Analytics Course Content

Introduction to Web Analytics

What is Web Analytics
Setting up an account and profile
Adding users

Reports Interface

Introduction to Reports
Discuss interface features
Date selection tool
Exporting and saving reports
Customizing dashboards
Emailing reports

Visitors Reports

Types of Visitors
Visitors Geographic Reports
System, Network Reports

Traffic Sources

Direct / Refferal / Search Traffic
Keyword Analysis
Adwords Metrics

Goals And Conversions

Overview of standard filters
Overview of Goals and funnels
Overview of Site Search
Linking with AdWords

Filters and Advanced Segments

Key Performance Indicators (KPIs)
Traffic Sources analysis
Lead Generation metrics
Website design / Site Content Optimization
E-commerce